ESTABLISHING BUILDING BLOCKS OF A NEW PLAYER0101
Iris, a prestigious Indian property group, wanted to bring their highly successful development style to Dubai but had little brand recognition in this highly competitive market. To overcome this Zaman created a communication program centered on developing the brand’s high quality position, highlighting their award winning and environmentally sensitive buildings via a calm and trusting visual style; avoiding the overly promotional style used by many players in the UAE’s property sector.
“The first issue to resolve was the brand architecture and relationship between the brand and its buildings in Dubai. By creating a strong, local name to cornerstone the brand as well as an evocative naming system, Sheth became Iris Blue, Iris Bay and Iris Amber.” Grace Yacoub
With thorough and consistent management of all communications from advertising to PR and exhibitions we established the brand almost immediately. Today the Iris brand is synonymous with quality and a benchmark for others to aspire to.