Abu Dhabi Ports
A WORLD CLASS OPERATION
A milestone project in the evolution of Abu Dhabi, when Mubadala was appointed to create Abu Dhabi Port Company & Abu Dhabi Terminals, the city was positioning itself as a regional hub for business, trade and industry. The need for a progressive port & authority infrastructure was widely acknowledged & had become an imperative but the challenge was “How can we express the vision of a world class operation before we have even built it?”
With the development scheduled to take 3yrs, Zaman won the 6-months project to create a platform for a clear brand strategy communicating the vision of this milestone to key stakeholders – the government & general public, employees & customers. The underlying goal was to create stakeholder excitement for the entire development project. Through extensive briefing workshops with the client Zaman created a brand story to articulate this vision through logo design and development of comprehensive brand guidelines.