FROM TRADING ENTITY TO SOLUTIONS PROVIDER
Long-time supplier to the industrial sector Jengan was ideally situated to provide advice and guidance to clients who needed support in identifying quality products. To strengthen its position as the trusted industry partner Jengan’s management strengthened its local corporate brand to match that of its internationally recognized product line.
Training sessions for employees, amid other initiatives, enabled them to become more service-oriented. This contributed greatly to enabling the company to widen the gap between itself and its competitors. Extending this to the environment was a critical component of the new plan. Jengan’s showroom became visibly different from its competitors to reinforce its image as ‘more than a mere provider of products’. Zaman designed a showroom environment incorporating a unique graphic system to reflect the Jengan’s expertise and client service oriented mandate.