DRESS TO IMPRESS
THE BEAUTIFUL PRODUCTION OF THE QFB ANNUAL REPORT CASTS LIGHT ON THE ARTISANAL NATURE OF OUR BUSINESS.
The annual report theme for this year celebrates the intricacies of money illustrations and renders them in the minutest detail with special foiling effect on textured paper. Look closely and really enjoy the beauty of gold foiling on black textured paper. We wanted to emphasize the distinct proposition of Qatar First Bank that transcends the traditions of financial services.
Annual General Meeting’s (AGM’s) are (usually) celebratory moments giving companies the opportunity to share good news with share holders and treat them to some much deserved hospitality in return for their loyalty, interest and attendance.
As the focal point of these AGM’s the annual report is an odd document. For some it’s a mine of information to be dissected and analyzed as the only a source of true data. For others it’s a symbol of corporate process and organization, a token of their involvement.
It’s to the latter that most of our creative energy is focused. We believe that the document and particularly its design must reflect the highest values and qualities of the organization, a shining pinnacle of the year’s activity. It needs to be something that is received proudly and that reinforces the sense that it’s been a wise decision to be a partner with this firm.
Anything less than an impressive and inspired output is an underestimation of its importance, a disservice to the company and a missed opportunity.
With the repositioning of QFB as a more retail oriented financial institution, complete with a ‘member’s club’ facility, Zaman were asked to create the launch and update the marketing collaterals. Focused on excellence, the quality of materials and finishing were exceptional and the elegant designs spoke of discretion and sophistication.