The marketing industry has an affinity for predicting trends for the coming year and we’re already seeing a few interesting predictions floating around online for 2014. On the other hand, as we head towards the end of the year, we also start to see a lot of lists that fall into the category “a look back at the year that was”. These too are quite interesting, especially when they are purely consumer generated. Enter the top viral ads of 2013.

Did you see the Dove ad with the sketch artist pop up in your Facebook feed this year? With the current actor Jean Claude Van Damme & Volvo currently topping the viral ad charts, via digital & social media blog Mashable, here are some of the ads debuted in 2013 that raked in the most number of shares, deemed a better metric than views by Unruly, the firm that compiled the list. “Shares are the currency of social success and for leading brand marketers discovering how to create and distribute highly shareable content repeatedly and at scale is now at the top of their wish list,” Unruly

What do you think? How many of these ads did you watch? Below are some of our favorites & you can see the complete list here.