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July 18, 2017
A Whole Other World
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  • Under : Event , Exhibitions

If you’re a fan, like me, of comics and the related games and movies they inspire, you will undoubtedly have heard of, if not visited, Comic-Con. These conventions are held in major cities around the world and gather fans by the tens of thousands.

Comic Con 2017

Obviously, a major marketing tool for the industry they are also an opportunity for us, the aficionados, to immerse ourselves in the fictitious worlds we love, often dressing as our favourite hero (or villain) for the day and bringing the character to life along with our alter ego.

Dubai’s annual gathering, The Middle East Film and Comic Con (MEFCC), held at the Trade Centre over 3 days in April, is now the biggest popular culture event in the region. I have been attending since the beginning in 2008 and the growth of interest and participation has been phenomenal.

Being such a youthful cauldron of nationalities and cultures, Dubai’s version offers a mixture of people which is probably unique in the world, all drawn by a common enthusiasm. That makes it truly fascinating. You have Batmen, Hulks, Spocks and Wonder Women from every corner of the earth.

Bushra at Comic Con_003For this year’s visit, I became a fully made up character of my own creation in the Japanese Manga style. I have loved manga comics since my teenage years, drawn to their detailed illustration, depth of character and life simulating story lines.

Having always enjoyed illustrating and drawing, I am inspired by the artists behind these comics and characters. Studio Ghibli, based in Tokyo, is a favourite, making incredible films for huge global audiences (and profits).

I am extremely happy to say that illustration has now become part of my professional life and I can create scenes and characters that communicate and influence on behalf of our clients.

For a unique spectacle of creativity visit Comic-Con in 2018. I’ll be there but you probably won’t recognise me.

 

Bushra Laota – Graphic Designer at Zaman


April 10, 2014
Not Your Everyday Project
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  • Under : Brands

Not Your Everyday Project

Here at Zaman we are used to branding challenges of all types and sizes, but recently we embarked on a truly unique project.

Working with the team from The Dubai Mall, we were briefed to create a brand and the collaterals for the exhibition of a dinosaur, a huge 80 ft long, 25 ft high, 5 tonnes, Diplocus dinosaur (http://www.thedubaimall.com/en/Entertain/The-Dubai-Mall-Dinosaur.aspx).

Bought and shipped from the Museum of Houston in the US, the permanent exhibit now gracing the Mall’s main entrance atrium is one of the most complete dinosaur fossils ever discovered. In keeping with The Dubai Mall’s approach of providing unique and world class experiences the exhibit is both an awe inspiring centre piece and an educational attraction.

Our challenge therefore was to develop an enduring brand identity that can be evolved and managed over time. Then to create an enlightening and entertaining set of collaterals – the video, to be shown on screens integrated into the exhibit’s base as well as a leaflet, a poster and the launch print advert.

For the launch we chose to tease, a close-up of the foot, an enquiry as to her whereabouts for 155 million years, all set amongst a dramatic red background and historic typeface. And then the content, researched in detail and with realistic images commissioned from specialist artist Andrey Atuchin (andrey-atuchin.blogspot.com‎) animated to bring them even more to life. Visitors are certainly learning something during their visit.

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In the next phase of this brand’s evolution the dinosaur will get a name, selected from public entries on the Facebook page. Zaman will then create a brand mark from the name and a campaign to announce the winning name. In doing so we will strengthen the personality of the dinosaur and deepen the public’s attachment to it. We are also developing a range of merchandise and a kiosk for its display that will help make our dinosaur a lasting memory for all those that visit her.

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We look forward to reporting on the next step of her new life her in Dubai.


April 3, 2014
Clusters of Light 2014
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Clusters of Light 2014

We recently visited Clusters of Light to mark the Sharjah Islamic Culture Capital 2014 and were quite impressed with the event. His Highness Dr Shaikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, attended the first performance of the spectacular musical Clusters of Light at Al Majaz Amphitheatre, Sharjah.

The musical, which depicts the beginnings of Islam through poetry, music, drama and dazzling audiovisual effects, marked the commencement of Sharjah’s year of celebrations at being named Capital of Islamic Culture and drew an audience of over 3,500, bringing together the emirate’s senior officials with artists from throughout the Arab world.

Clusters of Light, an epic musical show, was written by Dr Abdul Rahman Al Ashmawi, a Saudi poet, and composed by the Bahraini artist Khalid Al Shaikh. The soundtrack was recorded by the German Film Orchestra Babelsberg in Berlin, led by the German composer Christian Steinhauser. We were honored by the Arab idol winner, Mohammed Assaf, who opened the stage show, followed by artists such as Hussein Al Jasmi, Ali El Haggar and Lotfi Bouchnak.

The stage show, a narration of the biography of the Prophet Mohammed from his birth until his passing, featured several actors and musicians, with cinematic visuals and live performances.

Did you have the honor of experiencing this truly spectacular musical event in Sharjah?


March 20, 2014
Our Top 5 Picks at Art Dubai
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Our Top 5 Picks at Art Dubai

Tashkeel – Established in 2008, Tashkeel is a contemporary art organisation based in Dubai committed to facilitating art and design practice, creative experimentation and cross-cultural dialogue.

Leila Heller Gallery – Founded in 1982 in New York, is known for having an active and innovative exhibition featuring international contemporary artists and modern masters from the Middle East. For over 25 years, the gallery has had a long-standing commitment to creating links between Eastern and Western culture through art.

Lombard Freid Gallery – Was founded in 1995 in New York. Over the last nineteen years, the gallery has prided itself on curatorial exploration and a commitment to artists whose works combine a remarkable visual vocabulary with a strong conceptual underpinning.

Grey Noise – Is a contemporary art gallery representing a selection of artists, with a focus on work from South Asia, the Middle East and Europe. The gallery provides emerging and established artists with a platform for ambitious projects engaged in dialogue with the international art community.

Galerie Chantal Crousel – Since its establishment in 1980, Galerie Chantal Crousel has represented artists of diverse origin to the French and international art worlds. These artists share a common exploration of the essential values that underlie contemporary society, each drawing upon their own heritage to develop a visual language that is both powerful and universal.


March 19, 2014
Do Brands Matter?
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  • Under : Brands

DOBRANDMATTERv25

Do Brands Matter?

There is a lot of speculation on the fate of brands during the economic downturn. Many say they won’t sustain themselves. Some go further and are questioning the importance of brand identity and the meaning of luxury in adding happiness to people’s lives.

Why brands matter

Which Middle Eastern brand has invested in creativity to create a  happy workplace and build trust? Today’s client briefs, are all about saving money and making sales. The history of brands notes that their most efficient growth was achieved when they combined business strategies with meaningful purposes that served humanity and engaged the workforce. Brand guidelines were codes of ethics and their results were measured by their positive reputation.

Arab brands can survive. They’re in their infancy and can last during these trying times if they reflect the principles of Islam. To do that they must think in terms of equality, mutual respect, workforce engagement, and creating products and services that serve the community in positive ways. It is often in bad times that people engage in a more cooperative lifestyle. Arab companies can use the current economic reality to elevate their status globally.


January 30, 2014
GLOBAL MOBILE USAGE STATISTICS
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  • Under : Insights , Social Media , Trends

GLOBAL MOBILE USAGE STATISTICS FOR 2014

A couple of weeks ago We Are Social Singapore published a comprehensive global snapshot of predicted mobile penetration across the world in 2014. The full report presents a rich variety of key statistics, data and behavioural indicators for social, digital and mobile channels around the world. The report also presents in-depth analyses for 24 of the world’s largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the United Arab Emirates, the UK, and the USA.

Click here to view the full report.


December 4, 2013
The Start Of Something
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  • Under : Arab World , Brand Stationary , Branded Environments , Brands , Design

The Start Of Something Very Big

etisalat-01

Having worked with so many different brands in the region throughout the past 18 years we have enjoyed a lot of proud moments. Some, however, naturally stand out over others. Back in 1998 we embarked on what was at the time one of the most significant branding projects in the region.

Zaman was approached by the then ‘Emirates Telecommunications Corporation’ to join the process of evolving them into a customer facing service company with the capacity to grow internationally.  At the time very little was known locally about branding beyond its delivery of a new logo. So patience and the sharing of our knowledge were essential at every stage.

The Etisalat brand was of particular National importance as it was the only brand that was omnipresent in all Emirates as the sole provider of its service.  Everyone in the UAE had to deal with them so this project would touch everyone at home and at work.

The challenge was very much to change the perception inside the company and across the UAE that this government institution was radically changing for the good of its customers.

To achieve this Zaman created a brand and launch platform that was very personal to the audience and related closely to them as individuals.

We switched the official name to the ‘street’ reference everyone used, Etisalat. We created a new logo mark intended to represent a human form and radiating sound waves of communication breaking from within its own boundaries. The dominant green spoke of a balance, security and growth.

The brand mark was based on a strong and detailed visual identity system that was applied to all the collateral’s – stationery, forms, bills, receipts – and communications tools – brochures, flyers, adverts, posters, signage etc.  A comprehensive visual guidelines manual was provided so the brand managers could keep control of the brand’s development through the 100’s of channels and contact points they had to manifest the change.

Redirecting the mind set of the people within the organization was critical to delivering an authentic change to the customer experience. To support this we commissioned a photo shoot, which captured the unseen human face of the organization – people working with and for people. We shared it across the whole organization just prior to launch through a brand book, a presentation, and an intranet and poster campaign.  Everyone in the organization got new business cards delivered in a personalized cardholder on the day of the launch.

etisalat-02

For the public launch we created animated illustrations that communicated positive yet ‘soft’ messages to customers rather than harsh over ambitious corporate messages. The logo was launched locally with huge, first of their kind, building banners installed on each of Etisalat’s head office buildings in each Emirate and unfurled on the day. A new day.

The Etisalat project of 98 / 99 was a truly a milestone project both for Zaman ad for the UAE. It was followed by a huge wave of re-branding and new brand development across the UAE as the modern commercial age of swept through the UAE’s local businesses at full speed. Etisalat’s change was a true precursor to the incredible developments that were to happen over the next 10 years.

For Zaman, the successful launch of the project lead to Omantel and Qtel branding projects, as well as a host of projects with local companies. Some huge and some start up and from a broad spectrum of industries, all these companies recognized they had to respond to the huge change in the needs of the market place for organizations driven by their brands. They had to become brands.

etisalat-03


July 31, 2013
ARABIC TYPOGRAPHY
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  • Under : Arab World , Typography

ARABIC TYPOGRAPHY AROUND THE WORLD

A couple of weeks ago we discovered an interesting crowdsourcing initiative via one of our bookmarked tumblrs All Things Arabic: a mass callout to catalogue Arabic typography from all around the world in the form of street art, signage, media, fashion, etc.

Followers of our blog & the projects we feature on our website will quickly realize that the spirit of this initiative is quite similar to the theme of our 2013 calendar, which explores both Arabic proverbs & typography (see previous post).

This crowdsourcing initiative is currently being run via Instagram. Below are a few screenshots we’ve taken of some of the submissions from design & type aficionados across the world.

Be inspired & get involved!


January 24, 2013
PROJECTING A PROGRESSIVE ATTITUDE
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  • Under : Case Study , Culture , Design

PROJECTING A PROGRESSIVE ATTITUDE THROUGH INTERIOR DESIGN

Client project: Zaman was appointed by the UAE’s Ministry of Social Affairs to translate the vision of one’s its latest initiatives to develop the art & craft skills of UAE nationals, specifically women at three centers setup in Ajman, Fuijairah & Umm Al Quwain. Our key role was to define and bring to life an identity to be mirrored throughout all spaces of each center, namely – the galleries, majlis, kitchens, workshops, nurseries and main reception areas.

Working within the parameters of the layout of an existing government building, the interior design of each center was derived from a need for functionality while offering visitors invigorating experiential aesthetics. We created an environment attune to the needs of women, blending in modern contemporary touches that are supportive of the traditional skills taught at the centers.

More details of this project are available on our website here.


December 27, 2012
ABU DHABI 1970s FASHION
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  • Under : Arab World , Fashion

ABU DHABI 1970s FASHION THROUGH THE LENS OF JACK BURLOT

Today’s post is inspired by an article published in the local UAE newspaper, The National, a couple of weeks ago. Titled “Cacharel and the city” the article the interview covers French photographer Jack Burlot’s impressions of the Abu Dhabi in the context of the newly found wealth of commercial oil reserves in the 1970s, where he also comments on the rarity in those days of staging fashion shoots alongside the hustle & bustle of everyday life; and the welcoming, albeit bemused nature of fishermen & other onlookers. The shoot may have started out with 1970s fashion as subject, but in the process offered a glimpse of life during that era.

“Among all of French photographer Jack Burlot’s entrancing photographs of everyday life Abu Dhabi in the 1970s, a fashion shoot featuring a French model, posing on the waterfront and in Qasr Al Hosn, stands out as an anomaly. The shoot, which ran in a few now-forgotten European magazines, was part of a collection of photos taken by the photographer in 1974 as, in his 20s; he documented the oil boom for Gamma, a French agency.” via The National.


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Recent journal posts
  • A Whole Other World July 18, 2017
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Happy New Year everyone! We wish this year brings Happy New Year everyone! We wish this year brings for you lots of joy, happiness, good health and indeed wealth. ❤️
The brochure imagery juxtaposed the old and the ne The brochure imagery juxtaposed the old and the new in line with the destination.
قدم كتيب الصور الماضي العريق والحاضر الحديث جنباً إلى جنب بصورة تتناسب مع طبيعة هذه الوجهة الفريدة.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
Life at the Water's Edge was the tagline we create Life at the Water's Edge was the tagline we created to start the Al Seef story. 
مثلت الحياة على حافة الماء الشعار الذي قمنا بتصميمه لبدء قصة السيف.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
We crafted a complete brand story that wove the de We crafted a complete brand story that wove the destination's past and the future together to tell an evocative tale.  Using lots of atmospheric images and effects mixed with clear information graphics and detailed maps got the brand and business balance just right. 
قمنا بتصميم قصة علامة تجارية كاملة نسجت ماضي الوجهة ومستقبلها معًا، لتقديم قصة مثيرة.
حقق استخدام الصور والتأثيرات الرائعة الممزوجة برسومات المعلومات الواضحة والخرائط المفصلة توازناً رائعاً بين العلامة التجارية والأعمال.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
Al Seef is the most charming destination. An exact Al Seef is the most charming destination. An exacting recreation of an original souk it takes us back to the days when pearls where Dubai's currency and life was very, very simple. 
ممشى السيف.. الوجهة الأكثر سحراً وجمالاً. متعة حقيقية لسوق عريق يأخذنا إلى الأيام التي كان فيها اللؤلؤ هو العملة المتداولة في دبي، عندما كانت الحياة قمة في البساطة.

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To engage partners in the days before the current To engage partners in the days before the current brand mark was agreed, Zaman design the leasing sales pack. 
لإعطاء الشركاء نبذة عن الأيام التي سبقت الموافقة على العلامة التجارية الحالية، قامت زمن بتصميم حزمة مبيعات التأجير.

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A sliver of life along the water's edge. Al Seef t A sliver of life along the water's edge. Al Seef takes us back to the days when the Creek was the bustling lifeline of Dubai. 
قطعة صغيرة من الحياة على طول حافة الماء. ينقلنا ممشى السيف إلى الأيام التي كان فيها الخور شريان الحياة الزاخر في دبي.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design #alseed #dubai #mydubai #olddubai #arabiccalligraphy #photography
A walk through Dubai Design Week 2019 is a dynamic A walk through Dubai Design Week 2019 is a dynamic installation that explores the domains of interactive surfaces with a sculptural quality.
تمنحك جولة في أسبوع دبي للتصميم 2019 منصة ديناميكية لاكتشاف نطاقات الأسطح التفاعلية المنحوتة بجودة فريدة.

Photo by Creative Director  @dejanadeyana 
#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design #designweek2019 #d3
Dubai Design Week 2019 is an ideal destination for Dubai Design Week 2019 is an ideal destination for emerging design professionals and everyone curious about the local design.
يمثل أسبوع دبي للتصميم 2019 وجهة مثالية لمحترفي التصميم الناشئين وجميع المهتمين بالتصميم المحلي.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design #designweek2019
At Dubai Design Week 2019 there was much to inspir At Dubai Design Week 2019 there was much to inspire no more so that the light that responds to happiness.Pearl Wave by @preciosalighting is made from more than 700 handmade spheres. But that's not the real magic. This playful chandelier reacts to the sounds generated by its environment by creating different light effects.
في أسبوع دبي للتصميم 2019، لم يكن هنالك شيء أكثرُ إلهاماً من الأضواء النابضة بالسعادة.
تتكون Pearl Wave من Preciosa Lighting من أكثر من 700 كرة مصنوعة يدوياً. إلا أن السحر الحقيقي ليس هنا. تتفاعل هذه الثريا المرحة مع الأصوات الناتجة عن بيئتها عبر إصدار تأثيرات ضوئية متعددة.

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The UAE flag tells a story.  قصة العلم ا The UAE flag tells a story. 
قصة العلم الإماراتي.
Its four colours - green, white, black, and red - together stand for Arabian unity.
تمثل ألوان العلم الإماراتي مجتمعةً - الأخضر، الأبيض، الأسود، والأحمر - الوحدة العربية.
Green refers to goodness and agriculture, abundant throughout the country.
يشير اللون الأخضر إلى الخير والزراعة، وهي متوفر بكثرة في جميع أنحاء البلاد.
White refers to peace.
يشير اللون الأبيض إلى السلام.
Black refers to courage and power.
يشير اللون الأسود إلى الشجاعة والقوة.
Red refers to power and sovereignty.
يشير اللون الأحمر إلى القوة والسيادة.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
Congratulations to the UAE, its residents, and cit Congratulations to the UAE, its residents, and citizens, on this 48th National Day. 
أسمى آيات التهاني لدولة الإمارات العربية المتحدة، مواطنيها ومقيميها، بمناسبة اليوم الوطني الثامن والأربعين.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design #uae #uaenationalday #uaelife
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