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July 22, 2012
EXPLORING THE ELEMENTS
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  • Under : Conversation corner , Typography

EXPLORING THE ELEMENTS OF TYPOGRAPHY

By Maryam Ahmed, Intern @ Zaman

Using many elements put together to form a whole aesthetic composition produces design. Those elements are represented by many mediums such as photography, illustration, shapes and colours as well as typography. Many of us take type for granted. We see type everywhere ranging from books to billboards and signs on the roads. Every day we are bombarded by huge amounts of products that use type. So what is type? Is it just a bunch of letters thrown together for us to read?

Interestingly, there is a whole science that studies type called Typography. Typography is a study of type arrangement by using various typefaces, font size and spacing to make reading clearer and more interesting. It is also a form of art where type is used to created aesthetical qualities in a piece.

When we think about type, we just imagine the old boring letters put together for reading. However, typography can have many lively characteristics and can represent many personalities. Also, some typefaces clash with each other, some look aesthetically appealing with each other; and some work better than others in terms of form and clarity. It is a whole field that one can explore. But who would actually think that you could actually play “dating” games using typography? Apparently, it exists.

Typography has been an important element in many posters for about one-hundred years now. It is apparent in many historical posters. In the history of typography many methods were explored in terms of using imagery with typography, and using typography as the only visual element in posters. Typography was also pushed to create illustrations out of type, which I find very appealing.

In general, typography has gone into many different directions and has been pushed beyond its normal boundaries in the creative world.

—


May 23, 2011
FAPCO
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  • Under : Arab World , Architecture , Brands , Culture , Design , Insights

FAPCO – Powerful Event for a Powerful Plant

How does one of the largest desalination power plant in the World celebrate its inauguration? With a Royal event.  FAPCO Fujairah 2 met all the environmental and construction challenges and was built right on schedule. So the directors wanted to share their success with the owners, partners, and general public, a Royal event was the best way to celebrate its inauguration.

To view our full gallery of images for this event click here

Zaman teamed up with FAPCO to create a historic event at the site. The event astonished the Royal guests and dignitaries. Set in a unique tent that was placed on the plant premises, the event was staged to take the audience through a crescendo of stimulations that culminated in a grand opening.

The invitations were created at two levels. Royal and VIP. Both reflected the sophistication of the event by using handmade silk paper, calligraphy, and gold foiling. There were different celebrations, so we created a clever mechanism for layering various messages.

The reception space was created like an art gallery. We wanted to exhibit the  achievements of FAPCO and by the same token celebrate the partners. Architecture Graphics showed the positioning of Fujairah F2 on the National Grid. The timeline of building the plant was demonstrated in a huge panel where more than 200 images were juxtaposed with important milestones.

To view our full gallery of images for this event click here

The show was attended by the Supreme Council Menber and Ruler of Fujairah Sheikh Hamad Bin Mohammed Al Sharqui,  HH. Sheikh Mansour Bin Zayed Al Nahyan Deputy Prime Minister and Minister of Presidential Affairs and  various ambassadors . So we liaised with Protocol to enhance their experience by creating a dramatic exit and a ribbon cutting finale that astonished the audience and media. The stage opened to the reveal the plant in all its glory.

The imagery was stylized to create a sophisticated backdrop on the stage and around both rooms.  We wanted the plant to look like a piece of art. And one of the gifts was a limited edition fine art print of the stacks.

Every detail in the event exudes sophistication, innovation, and minimalism.

To view our full gallery of images for this event click here

 


March 23, 2011
The Emergence of an Art Brand
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  • Under : Arab World , Art , Brands , Culture , Design , Insights

The Emergence of an Art Brand. Zaman develops Sikka for Dubai Culture’s new Art Fair

In March Dubai Art & Culture Authority launched ‘SIKKA’ as a fringe art fair to coincide with the ever successful Dubai Art Fair. Housed in the evocative Al Bastakiya area of Bur Dubai, the fair was intended to expose emerging Emirati and other locally based artists as well as support the artistic community at large.

Zaman was commissioned to create an identity that differentiated this fair from all actions around Dubai Art Fair, and the result is as vibrant as the art it represents. We based the identity on a fluorescent color palette and the English and Arabic fonts were stenciled with a raw, artisanal style. This ensured high and immediate visibility and its contrast with the historic environs recognized the artists achievement in creating bold and breakthrough compositions.

As well as a memorable visual experience, SIKKA intended to create an interactive relationship between the artists and audiences so Zaman created maps and way-finding signs that ensured visitors enjoyed the ‘gate to gate’ event program. This was supported by a matrix of branded information stands, merchandising and a web site that will continue to be a point of reference as the 2012 SIKKA Art Fair is developed.

We adapted our graphic design to create a geographical map of Al Bastkaiya and an information booth that allows visitors to visually experience SIKKA before they get there.

An array of colorful flags surrounded Al Bastakiya adding life to the venue.

The fluorescent pink logo was seen all around the ‘Sikka’s’ on many people’s shoulders, bringing life and color to the Fair.

We developed a micro website with a tight deadline of one week both in Arabic and English. The web design was done in  such a way to create an instant impact with strong images taking much of the space and the practicality and functionality of the website itself giving the ability for users to download the program for the fair. Social Media feeds were introduced to establish a close connections to Art lovers and followers to receive to up to the minute information on talks, workshops and exhibitions.

 


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Happy New Year everyone! We wish this year brings Happy New Year everyone! We wish this year brings for you lots of joy, happiness, good health and indeed wealth. ❤️
The brochure imagery juxtaposed the old and the ne The brochure imagery juxtaposed the old and the new in line with the destination.
قدم كتيب الصور الماضي العريق والحاضر الحديث جنباً إلى جنب بصورة تتناسب مع طبيعة هذه الوجهة الفريدة.

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Life at the Water's Edge was the tagline we create Life at the Water's Edge was the tagline we created to start the Al Seef story. 
مثلت الحياة على حافة الماء الشعار الذي قمنا بتصميمه لبدء قصة السيف.

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We crafted a complete brand story that wove the de We crafted a complete brand story that wove the destination's past and the future together to tell an evocative tale.  Using lots of atmospheric images and effects mixed with clear information graphics and detailed maps got the brand and business balance just right. 
قمنا بتصميم قصة علامة تجارية كاملة نسجت ماضي الوجهة ومستقبلها معًا، لتقديم قصة مثيرة.
حقق استخدام الصور والتأثيرات الرائعة الممزوجة برسومات المعلومات الواضحة والخرائط المفصلة توازناً رائعاً بين العلامة التجارية والأعمال.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
Al Seef is the most charming destination. An exact Al Seef is the most charming destination. An exacting recreation of an original souk it takes us back to the days when pearls where Dubai's currency and life was very, very simple. 
ممشى السيف.. الوجهة الأكثر سحراً وجمالاً. متعة حقيقية لسوق عريق يأخذنا إلى الأيام التي كان فيها اللؤلؤ هو العملة المتداولة في دبي، عندما كانت الحياة قمة في البساطة.

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To engage partners in the days before the current To engage partners in the days before the current brand mark was agreed, Zaman design the leasing sales pack. 
لإعطاء الشركاء نبذة عن الأيام التي سبقت الموافقة على العلامة التجارية الحالية، قامت زمن بتصميم حزمة مبيعات التأجير.

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A sliver of life along the water's edge. Al Seef t A sliver of life along the water's edge. Al Seef takes us back to the days when the Creek was the bustling lifeline of Dubai. 
قطعة صغيرة من الحياة على طول حافة الماء. ينقلنا ممشى السيف إلى الأيام التي كان فيها الخور شريان الحياة الزاخر في دبي.

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A walk through Dubai Design Week 2019 is a dynamic A walk through Dubai Design Week 2019 is a dynamic installation that explores the domains of interactive surfaces with a sculptural quality.
تمنحك جولة في أسبوع دبي للتصميم 2019 منصة ديناميكية لاكتشاف نطاقات الأسطح التفاعلية المنحوتة بجودة فريدة.

Photo by Creative Director  @dejanadeyana 
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Dubai Design Week 2019 is an ideal destination for Dubai Design Week 2019 is an ideal destination for emerging design professionals and everyone curious about the local design.
يمثل أسبوع دبي للتصميم 2019 وجهة مثالية لمحترفي التصميم الناشئين وجميع المهتمين بالتصميم المحلي.

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At Dubai Design Week 2019 there was much to inspir At Dubai Design Week 2019 there was much to inspire no more so that the light that responds to happiness.Pearl Wave by @preciosalighting is made from more than 700 handmade spheres. But that's not the real magic. This playful chandelier reacts to the sounds generated by its environment by creating different light effects.
في أسبوع دبي للتصميم 2019، لم يكن هنالك شيء أكثرُ إلهاماً من الأضواء النابضة بالسعادة.
تتكون Pearl Wave من Preciosa Lighting من أكثر من 700 كرة مصنوعة يدوياً. إلا أن السحر الحقيقي ليس هنا. تتفاعل هذه الثريا المرحة مع الأصوات الناتجة عن بيئتها عبر إصدار تأثيرات ضوئية متعددة.

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The UAE flag tells a story.  قصة العلم ا The UAE flag tells a story. 
قصة العلم الإماراتي.
Its four colours - green, white, black, and red - together stand for Arabian unity.
تمثل ألوان العلم الإماراتي مجتمعةً - الأخضر، الأبيض، الأسود، والأحمر - الوحدة العربية.
Green refers to goodness and agriculture, abundant throughout the country.
يشير اللون الأخضر إلى الخير والزراعة، وهي متوفر بكثرة في جميع أنحاء البلاد.
White refers to peace.
يشير اللون الأبيض إلى السلام.
Black refers to courage and power.
يشير اللون الأسود إلى الشجاعة والقوة.
Red refers to power and sovereignty.
يشير اللون الأحمر إلى القوة والسيادة.

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Congratulations to the UAE, its residents, and cit Congratulations to the UAE, its residents, and citizens, on this 48th National Day. 
أسمى آيات التهاني لدولة الإمارات العربية المتحدة، مواطنيها ومقيميها، بمناسبة اليوم الوطني الثامن والأربعين.

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