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June 12, 2013
Senso issue 13 – Zaman’s brand & design newsletter is here!

Zaman’s latest edition of its signature newsletter Senso is now out & the print editions are on their way to our clients and subscribers.

In this 13th issue of Senso, we’ve provided snapshots of some of the varied projects we worked on in 2012 and a few that extended into the first quarter of this year. Much of last year was characterized by a marked rise in incoming queries from companies keen to adopt a more strategic design approach in how they participate in industry events. Coined ‘environment branding’ this is basically the extension of the experience of product or service, or any distinguishing characteristics as expressed in designs, naming and symbols to the design of an interior or exterior physical setting (retail stores, exhibition booths, office space, etc). As the UAE continues to prove itself as a competitive destination in the MICE industry, we look forward to collaborating with many local & regional brands.

Featured Zaman projects in this issue include: the identity created for the 20th art furniture gallery La Galerie Nationale located in Al Quoz, Dubai; our second year running collaborating with Abu Dhabi property developer Sorouh to support their presence at CityScape Abu Dhabi 2012; working with global motion & control leader Parker Middle East in its participation at ADIPEC 2012 and a parallel direct email marketing campaign; working with the UAE’s Ministry of Social Affairs to design and kit-out its three centers setup to support the development of women in Ajman, Fujairah & Umm Al Quwain; designing and managing an event for QFB (formerly QFIB) to mark an important milestone; chronicling the 50yr legacy of the Easa Saleh Al Gurg Group to create an updated corporate brochure and a coffee table book; conceptualizing & developing Al Rostamani’s 2013 calendar; and creating the Watani t-shirt design contest as a vehicle to celebrate the UAE’s 41st National Day.

If you’d like to receive a complimentary print copy of this issue or join our database to for future issues please send an email to info@zaman.ae or give us a call on +971 4 3261000

June 12, 2013
SENSO ISSUE 13 – ZAMAN’S BRAND

SENSO ISSUE 13 – ZAMAN’S BRAND & DESIGN NEWSLETTER IS HERE!

Zaman’s latest edition of its signature newsletter Senso is now out & the print editions are on their way to our clients and subscribers.

In this 13th issue of Senso, we’ve provided snapshots of some of the varied projects we worked on in 2012 and a few that extended into the first quarter of this year. Much of last year was characterized by a marked rise in incoming queries from companies keen to adopt a more strategic design approach in how they participate in industry events. Coined ‘environment branding’ this is basically the extension of the experience of product or service, or any distinguishing characteristics as expressed in designs, naming and symbols to the design of an interior or exterior physical setting (retail stores, exhibition booths, office space, etc). As the UAE continues to prove itself as a competitive destination in the MICE industry, we look forward to collaborating with many local & regional brands.

Featured Zaman projects in this issue include: the identity created for the 20th art furniture gallery La Galerie Nationale located in Al Quoz, Dubai; our second year running collaborating with Abu Dhabi property developer Sorouh to support their presence at CityScape Abu Dhabi 2012; working with global motion & control leader Parker Middle East in its participation at ADIPEC 2012 and a parallel direct email marketing campaign; working with the UAE’s Ministry of Social Affairs to design and kit-out its three centers setup to support the development of women in Ajman, Fujairah & Umm Al Quwain; designing and managing an event for QFB (formerly QFIB) to mark an important milestone; chronicling the 50yr legacy of the Easa Saleh Al Gurg Group to create an updated corporate brochure and a coffee table book; conceptualizing & developing Al Rostamani’s 2013 calendar; and creating the Watani t-shirt design contest as a vehicle to celebrate the UAE’s 41st National Day.

If you’d like to receive a complimentary print copy of this issue or join our database to for future issues please send an email to info@zaman.ae or give us a call on +971 4 3261000

June 12, 2013
Senso issue 13 – Zaman’s brand & design newsletter is here!

Zaman’s latest edition of its signature newsletter Senso is now out & the print editions are on their way to our clients and subscribers.

In this 13th issue of Senso, we’ve provided snapshots of some of the varied projects we worked on in 2012 and a few that extended into the first quarter of this year. Much of last year was characterized by a marked rise in incoming queries from companies keen to adopt a more strategic design approach in how they participate in industry events. Coined ‘environment branding’ this is basically the extension of the experience of product or service, or any distinguishing characteristics as expressed in designs, naming and symbols to the design of an interior or exterior physical setting (retail stores, exhibition booths, office space, etc). As the UAE continues to prove itself as a competitive destination in the MICE industry, we look forward to collaborating with many local & regional brands.

Featured Zaman projects in this issue include: the identity created for the 20th art furniture gallery La Galerie Nationale located in Al Quoz, Dubai; our second year running collaborating with Abu Dhabi property developer Sorouh to support their presence at CityScape Abu Dhabi 2012; working with global motion & control leader Parker Middle East in its participation at ADIPEC 2012 and a parallel direct email marketing campaign; working with the UAE’s Ministry of Social Affairs to design and kit-out its three centers setup to support the development of women in Ajman, Fujairah & Umm Al Quwain; designing and managing an event for QFB (formerly QFIB) to mark an important milestone; chronicling the 50yr legacy of the Easa Saleh Al Gurg Group to create an updated corporate brochure and a coffee table book; conceptualizing & developing Al Rostamani’s 2013 calendar; and creating the Watani t-shirt design contest as a vehicle to celebrate the UAE’s 41st National Day.

If you’d like to receive a complimentary print copy of this issue or join our database to for future issues please send an email to info@zaman.ae or give us a call on +971 4 3261000

May 31, 2013
A sneak peek – 13th edition of our branding newsletter

After months of copywriting, scheduled photoshoots, brainstorming on a design concept that’s a reflection of who we are & the flavour of the Arab world – the 13th edition of Senso is here!

Well, yesterday we received the colour proof from the printers and there are few adjustments to be made (read our previous post on the printing press check process). In the interim, here’s a sneak peek of  one of the inside spreads.

May 31, 2013
A SNEAK PEEK – 13TH EDITION

A SNEAK PEEK – 13TH EDITION OF OUR BRANDING NEWSLETTER

After months of copywriting, scheduled photoshoots, brainstorming on a design concept that’s a reflection of who we are & the flavour of the Arab world – the 13th edition of Senso is here!

Well, yesterday we received the colour proof from the printers and there are few adjustments to be made (read our previous post on the printing press check process). In the interim, here’s a sneak peek of  one of the inside spreads.

March 12, 2013
ON OUR RADAR

ON OUR RADAR THIS WEEK

We’re currently reading the Winter 2012 Issue 01 of The Outpost. Described as ‘a magazine of possibilities’ according to its website, Outpost intends to identify, understand and analyze the conflicts, morals, energies and opportunities of a changing Arab world and lays down possible figures. It aims to ignite a socio-cultural renaissance in the Arab world through inspiring its readers to explore a world of possibilities. Published just 4 times a year, we’ll be adding this to our list of Arab publications that provide insightful & inspiring narratives from the region.

The science, passion & craftsmanship behind the making of ink & colour. A Canada-based shows us how every conceivable colour of ink in the PANTONE spectrum is made in this short film.

Closer to home, the recent launch of Etihad’s biggest ever global branding campaign last month which will include TV, print, outdoor and digital according to the media release, is the first initiative of this scale that the airline has undertaken in 3yrs. Using the tagline ‘The world is our home, you are our guest’, the entire campaign aims to reinforce Etihad’s “guest” proposition – demonstrating how the airline provides its passengers with signature moments; a blend of the brand’s values & inspirations drawn from around the world. Below is a behind-the-scenes look at the making of the lead commercial, created by M&C Saatchi.

Staying with airlines, we also came across this video of a flashmob in a shopping mall in Moscow, undertaken by British Airways & VisitBritain in a marketing push to entice Russian tourists to visit the UK. Whether it has the potential to go viral like BA’s previous campaigns ‘To Fly. To Serve” is debatable but with guest features by the Queen, 007, Mary Poppins, et al. it certainly strikes the right cord in terms of being entertaining. What do you think?

In an earlier post we’d mentioned that we’d started preparations for our next issue of Senso. We’ve started going through the first batch of images received – some great inspirations for the layout. You can click here to see previous issues of Senso or call us on +971 (04) 3261000 to receive complimentary print copies.

More images & case studies on some of the work we have done for our clients can be found on our website.

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