• Home
  • Portfolio
  • Company
  • Expertise
    • STRATEGY
    • DESIGN
    • STORYTELLING
    • EXPERIENCIAL BRANDING
    • DIGITAL CONTENT
    • CRAFTS
  • Approach
  • Inspiration
  • Contact
Follow Us

Copyright 2014 Brand Exponents All Rights Reserved

LogoLogo
LogoLogo
  • Home
  • Portfolio
  • Company
  • Expertise
    • STRATEGY
    • DESIGN
    • STORYTELLING
    • EXPERIENCIAL BRANDING
    • DIGITAL CONTENT
    • CRAFTS
  • Approach
  • Inspiration
  • Contact
  • Home
  • Portfolio
  • Company
  • Expertise
    • STRATEGY
    • DESIGN
    • STORYTELLING
    • EXPERIENCIAL BRANDING
    • DIGITAL CONTENT
    • CRAFTS
  • Approach
  • Inspiration
  • Contact
July 18, 2017
A Whole Other World
  • Posted By : admin/
  • 0 comments /
  • Under : Event , Exhibitions

If you’re a fan, like me, of comics and the related games and movies they inspire, you will undoubtedly have heard of, if not visited, Comic-Con. These conventions are held in major cities around the world and gather fans by the tens of thousands.

Comic Con 2017

Obviously, a major marketing tool for the industry they are also an opportunity for us, the aficionados, to immerse ourselves in the fictitious worlds we love, often dressing as our favourite hero (or villain) for the day and bringing the character to life along with our alter ego.

Dubai’s annual gathering, The Middle East Film and Comic Con (MEFCC), held at the Trade Centre over 3 days in April, is now the biggest popular culture event in the region. I have been attending since the beginning in 2008 and the growth of interest and participation has been phenomenal.

Being such a youthful cauldron of nationalities and cultures, Dubai’s version offers a mixture of people which is probably unique in the world, all drawn by a common enthusiasm. That makes it truly fascinating. You have Batmen, Hulks, Spocks and Wonder Women from every corner of the earth.

Bushra at Comic Con_003For this year’s visit, I became a fully made up character of my own creation in the Japanese Manga style. I have loved manga comics since my teenage years, drawn to their detailed illustration, depth of character and life simulating story lines.

Having always enjoyed illustrating and drawing, I am inspired by the artists behind these comics and characters. Studio Ghibli, based in Tokyo, is a favourite, making incredible films for huge global audiences (and profits).

I am extremely happy to say that illustration has now become part of my professional life and I can create scenes and characters that communicate and influence on behalf of our clients.

For a unique spectacle of creativity visit Comic-Con in 2018. I’ll be there but you probably won’t recognise me.

 

Bushra Laota – Graphic Designer at Zaman


August 15, 2013
TYPOLOGY OF SEATING
  • Posted By : admin/
  • 0 comments /
  • Under : Design , Offbeat

TYPOLOGY OF SEATING ARRANGEMENTS

‘A Small Typology of Parliamentary Seating Arrangements’ is the work of designer Felix Kingmueller who was inspired by the design solutions that surround us, which are not based on unique design decisions but derived instead from pre-existing solutions. Channeling his fascination with the lively televised debates that take place in the British House of Commons, he researched and compared the seating arrangements in select parliaments, such as Britain, France, Germany, China & Italy.

What piqued our interest was this notion of a ‘science’ behind seating arrangements. Over the years Zaman has designed and managed innumerable events (exclusive & mass public) at the request of our clients to support them in marking their business milestones.

When approaching event management with a branding cap on, the priority is ensuring a consistent and seamless brand experience for all audience types – from the point a guest receives their invite to when they leave the event premises.

During what can be referred to as the ‘guest journey’, the seating plan is one of many critical components requiring careful consideration. Depending on the scale of the event, location & the caliber of profiles on the guest list (in the GCC it is common to have royalty attend industry events) – a lot of effort goes into ensuring that all guests in attendance don’t feel shortchanged from the event experience.

Read about a few of our past events here – QFIB, Mushaf Qatar, FAPCO & more.

While we’re not sure that brand experience is a primary consideration in the daily proceedings of parliaments across the world, some of the findings from this seating arrangement typology certainly makes for an interesting article – e.g. The endless rows of seats of the Chinese National People‘s Congress, makes it the world‘s largest parliament, seating a mass of almost three thousand members in the three floored auditorium of the hall of the people!

In ‘Typology of parliamentary seating arrangements’, the designer reveals that there are numerous factors influencing the design of a parliamentary seating arrangement.

“In the case of the Britain’s House of Commons, it is simply based on the former use of the space as a chapel: the choir stalls were turned into benches and the altar into the speaker‘s chair. On the other end, why the French favoured instead the hemicycle can be attributed to the continuous rows of seats of the hemicycle symbolizing political unity, previously embodied by the king.  While in France the king was killed and monarchy was abolished during democratization, it survived in Britain preserving its unifying function. Thus a medieval seating arrangement can still be a proper design solution.”

You can read the entire article here – Link


March 25, 2012
Creating events
  • Posted By : admin/
  • 0 comments /
  • Under : Arab World , Case Study , Strategy

Creating events as brand experiences

A critical moment of interaction between brand and audience; events are the perfect opportunity for a brand to add dimensions to its existing relationships with its audiences.

Limited only by a budget and the imagination of a marketing team, events can take on any format by scale, venue or audience type. A critical face to face moment, as an investment, the event concept designed must both engage and entertain the audience whilst effectively delivering key messages. Simulating how the guest will interact with the brand before, during & after the event ensures a seamless event experience strengthening brand perception.

Therefore the attention to detail at all touch points is critical and the careful planning of the dynamic of each audience segment is important.

Below are a few elements in the event experience to consider when planning a corporate event.

Before the event – invites are the ideal tool to both set the tone – exclusivity, high profile, corporate, etc and also create excitement about the upcoming event. Invites need not just be informative in terms of details of the event, event organizers can experiment with ways of making the invites engaging or perhaps even a part of the brand experience.  See our case-study on the invitations we created for power company FAPCO’s royal event.

Guests – staging an event with a high profile guest list demands for provisions to be made for additional security detailing and a fluid event program that ensures both VIP and other guests enjoy the entire event experience.

Gifts – are a powerful tool both as brand reminders and can also be used to complete the event experience. A good brand/event gift is one that is relevant to the message, has functional use for the invited guests & has a shelf life that goes beyond the event.

Event content – the messages & format of the message delivery must be carefully planned – the speeches by nominated speakers, corporate presentations, multimedia employed & any other tools to keep the audience fully engaged at all times are very important. Also companies must bear in mind that events offer the perfect opportunity to create additional branded content for future use e.g. recordings of an inaugural event (guest testimonials, etc) can later be used to promote any similar events in the future. See our case study on the exhibition gallery we created for the Al Ain City Municipality’s inaugural Al Ain Photographia Award.

Paying attention, at the very least, to the points above will set you as an event organizer on the right path to ensure your event is both successful & memorable. Below are a few links to past events organized by Zaman:

SIKKA art fair 2011

Inauguration of the Fujairah 2 plant for FAPCO

Al Ain Photographia Award  2011


August 4, 2011
Case study
  • Posted By : admin/
  • 0 comments /
  • Under : Case Study , Strategy

Case study – Embedding Brand Values for a Principled Group

What happens when one of the most prominent family Groups in the GCC wants to re-brand itself? Al Fahim Group is one of the oldest Group of companies that started over five decades ago with the rise of modern Abu Dhabi. Headquartered in Abu Dhabi its founder Abdul Jalil Al Fahim was a close friend of the late Highness Sheikh Zayed bin Sultan Al Nahyan and he built his company along the same set of strong ethics and principles the late Sheikh begin the industrialization of the UAE.

The company is steadily growing after 50 years in business and with more than 3000 employees, it has now become one of the most prominent players in the region. Zaman was invited to create a contemporary identity to reflect the essence of the company’s heritage and its vision for the future. The launch of this new identity would be launched alongside the company’s celebration of its 50th anniversary.

Project highlights:

Understanding the brand – With a workforce of 3,000 people, the sheer size and diverse portfolio of the company required a full ‘soak and scope’/ understanding of Al Fahim’s business through and thorough as well as identify any discrepancies between its communicated brand positioning over the decades and its actual brand perception among its customers and other stakeholders.

Weaving a unique brand story – We then embarked on creating a brand architecture that incorporated elements of the Groups’ heritage and past celebrated milestones, with the present-day Al Fahim Group and the distinct identities and business goals of its subsidiaries together with the future plans and mission of the Group. The idea was to create strong and clear identity of the Al Fahim parent brand which would serve as a platform to elevate its current and future business subsidiaries.

‘Our Values, Our Future’, the adoption of a new identity – Once the brand story had been defined and translated into the slogan ‘Our Values, Our Future’ as well as a simple typeface representing the initials of the brand, the Zaman team devised a structured program to rollout the new identity, first internally: through a series of workshops, a top-down approach, educating senior management to get a buy-in and cascade the messaging throughout the group thus creating ownership. Second, externally – with an entire workforce on board the new brand identity we devised a communications blueprint to streamline messaging across support marketing activities active – namely advertising, direct marketing and experience-led events.

Zaman’s thoughts:

The process of re-branding, be it for an old brand with a rich heritage such as the Al Fahim Group or newer younger businesses requires the same amount of due diligence. One of the most important steps we take when working with our clients on a re-brand is to help them articulate their perceived motives for a re-brand and to challenge them to envision timeless identities that will last for decades more.
*****


May 4, 2011
Forward-thinking and innovative
  • Posted By : admin/
  • 0 comments /
  • Under : Arab World , Art , Brands , Culture , Fashion , Insights

Forward-thinking and innovative – Oasis magazines tells us how they became the first magazine of its kind in Saudi Arabia.

Oasis is one of the leading arts & culture magazines within the region. Oasis continuously celebrates a rich heritage and a modern, progressive and young MENA generation that is curious, forward-thinking, innovative and savvy. Oasis Magazine is the first Saudi publication of its kind, and the leading arts & culture magazine in the Kingdom, with a section focused specifically on Saudi Arabia, featuring in-depth interviews and highlighting noteworthy accomplishments.
The publication provides seasonal updates on the best in Middle Eastern culture, arts, literature, entrepreneurship, fashion, travel, and environmental & luxury products from the objective, and relatable perspective, of a young local team and a blend of internationally renowned talents. Oasis delivers fresh new content with each issue. Its focus on exposing both Middle Eastern happenings, from events and openings to individuals that are changing
our arena, as well as worldwide activities, has been creating a global impact and a much-needed platform for f” Oasis is one of the leading arts & culture magazines within the region. Oasis continuously celebrates a rich heritage and a modern, progressive and young MENA generation that is curious, forward-thinking, innovative and savvy. Oasis Magazine is the first Saudi publication of its kind, and the leading arts & culture magazine in the Kingdom, with a section focused specifically on Saudi Arabia, featuring in-depth interviews and highlighting noteworthy accomplishments.
The publication provides seasonal updates on the best in Middle Eastern culture, arts, literature, entrepreneurship, fashion, travel, and environmental & luxury products from the objective, and relatable perspective, of a young local team and a blend of internationally renowned talents. Oasis delivers fresh new content with each issue. Its focus on exposing both Middle Eastern happenings, from events and openings to individuals that are changing
our arena, as well as worldwide activities, has been creating a global impact and a much-needed platform for forward-thinking, innovative, and creative individuals.”


April 27, 2011
Khaleejesque
  • Posted By : admin/
  • 0 comments /
  • Under : Arab World , Art , Brands , Culture , Design , Fashion , Insights , Trends

Khaleejesque- Your online bridge across the Gulf.

Khaleejesque is one of the most authentic arab brands to be at the top ten most voted brands. Khaleejesque inspires to bring  together  all that is going on in the region in terms of art and design, society, trends and much more.

Fouz and Noufa Al-Sabah, decided one day to create a world full of excitements and new discoveries in different ranges, not just in Kuwait but, in the five gulf neighbouring countries as well . They managed to combine different categories in one place called Khaleejesque . This online magazine contains everything you want to know that’s happening in the Arabian Gulf starting from lifestyle, to fashion, entertainment, to art and design, sports and events.

The Gulf is a hub of emerging talent, and so far little has been accomplished by way of covering this flourishing culture. Under the gaze, and under the steam of the two avid Kuwaiti bloggers who first set up Khaleejesque in 2009 as a pet project, it has metamorphosed into a highly-read, much-respected local source.
Khaleejesque aims to hold mirrors up to the many cultural faces of the Gulf, which are tied by shared ideologies, histories, values and futures. Then, as if it were making a beautiful mosaic out of the reflective shards, Khaleejesque aims to create a cohesive and powerful whole. Essentially a collaborative effort, Khaleejesque covers all that is going on in the region in terms of art and design, society, trends and much more.
Begun from the grassroots, the magazine has continued to grow fast – their talented team of over 70 freelance writers have published over 600 articles that have reached readers in over 100 countries. Local journalists with their fingers firmly on the pulse will write about all that is going on and chic in the Khaleej.
Though geographically close Khaleeji people often have no clue what is hot and what
is not between one Gulf state and the next. Khaleejesque is about to change all that. On re-launching Khaleejesque has featured a story about Hamad Al-Zemami, the emerging Kuwaiti literary talent; a piece on what to expect of the four day Art Dubai

The Khaleejesque of the future will support local talent, create a cultural hub that
nurtures creative talent in the Gulf region, and facilitate other content-driven
websites under the “Khaleejesque” umbrella.

To check out the website visit www.Khaleejesque.com


April 25, 2011
We are celebrating the brands that have inspired us because of their authenticity.
  • Posted By : admin/
  • 0 comments /
  • Under : Arab World , Art , Brands , Culture , Design , Insights

We are celebrating the brands that have inspired us because of their authenticity.

After 2 weeks of launching 100 Most Authentic Arab Brands we ask ourselves what is making some brands have more votes then others and what really makes an authentic Brand.

An authentic brand has loyal customers and employees who willingly share their experiences and stories which reinforce the brand’s claims and messages. This is really critical in an age where there are so many brand choices. Consumers are drawn to the brands that have an engaging identity and a genuine commitment to deliver that promise.

So, we ask you, when you are voting for your favourite Brands what are the main points that make that Brand your favourite?

So far our top 10 most voted Brands are:

Animals of Lebanon with 241 Votes

Forsight Gallery 267 Votes

Soura 254 Votes

Al Qasba 209 Votes

Brownbook 195

Rajadano 88 Votes

Oasis Magazine 76 Votes

Khaleejesque 72 Votes

Effa 60 Votes

Rotana Votes

Votes taken at the time of writing. Check the website for the latest results.


Categories
  • Arab World
  • Architecture
  • Art
  • Brand Stationary
  • Branded Environments
  • Branding
  • Brands
  • Calligraphy
  • Case Study
  • Competitions
  • Conversation corner
  • Culture
  • Design
  • Event
  • Exhibitions
  • Fashion
  • Illustration
  • Insights
  • Inspired By
  • Offbeat
  • Social Media
  • Strategy
  • Tips
  • Trends
  • Typography
  • Uncategorized
  • Zaman in the Media
  • Zaman Jobs
Follow Us
Contact Us

Office 509
Le Solarium Building
Dubai Silicon Oasis

Call Us
04 326 1000

info@zaman.ae

Navigation
  • Home
  • Portfolio
  • Company
  • Expertise
    • STRATEGY
    • DESIGN
    • STORYTELLING
    • EXPERIENCIAL BRANDING
    • DIGITAL CONTENT
    • CRAFTS
  • Approach
  • Inspiration
  • Contact
Recent journal posts
  • A Whole Other World July 18, 2017
  • Star Struck – Finding a Celebrity for your Brand December 9, 2015
  • print
    The Future of Print is Assured October 14, 2015

zamanbranding

zamanbranding
Happy New Year everyone! We wish this year brings Happy New Year everyone! We wish this year brings for you lots of joy, happiness, good health and indeed wealth. ❤️
The brochure imagery juxtaposed the old and the ne The brochure imagery juxtaposed the old and the new in line with the destination.
قدم كتيب الصور الماضي العريق والحاضر الحديث جنباً إلى جنب بصورة تتناسب مع طبيعة هذه الوجهة الفريدة.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
Life at the Water's Edge was the tagline we create Life at the Water's Edge was the tagline we created to start the Al Seef story. 
مثلت الحياة على حافة الماء الشعار الذي قمنا بتصميمه لبدء قصة السيف.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
We crafted a complete brand story that wove the de We crafted a complete brand story that wove the destination's past and the future together to tell an evocative tale.  Using lots of atmospheric images and effects mixed with clear information graphics and detailed maps got the brand and business balance just right. 
قمنا بتصميم قصة علامة تجارية كاملة نسجت ماضي الوجهة ومستقبلها معًا، لتقديم قصة مثيرة.
حقق استخدام الصور والتأثيرات الرائعة الممزوجة برسومات المعلومات الواضحة والخرائط المفصلة توازناً رائعاً بين العلامة التجارية والأعمال.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
Al Seef is the most charming destination. An exact Al Seef is the most charming destination. An exacting recreation of an original souk it takes us back to the days when pearls where Dubai's currency and life was very, very simple. 
ممشى السيف.. الوجهة الأكثر سحراً وجمالاً. متعة حقيقية لسوق عريق يأخذنا إلى الأيام التي كان فيها اللؤلؤ هو العملة المتداولة في دبي، عندما كانت الحياة قمة في البساطة.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
To engage partners in the days before the current To engage partners in the days before the current brand mark was agreed, Zaman design the leasing sales pack. 
لإعطاء الشركاء نبذة عن الأيام التي سبقت الموافقة على العلامة التجارية الحالية، قامت زمن بتصميم حزمة مبيعات التأجير.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
A sliver of life along the water's edge. Al Seef t A sliver of life along the water's edge. Al Seef takes us back to the days when the Creek was the bustling lifeline of Dubai. 
قطعة صغيرة من الحياة على طول حافة الماء. ينقلنا ممشى السيف إلى الأيام التي كان فيها الخور شريان الحياة الزاخر في دبي.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design #alseed #dubai #mydubai #olddubai #arabiccalligraphy #photography
A walk through Dubai Design Week 2019 is a dynamic A walk through Dubai Design Week 2019 is a dynamic installation that explores the domains of interactive surfaces with a sculptural quality.
تمنحك جولة في أسبوع دبي للتصميم 2019 منصة ديناميكية لاكتشاف نطاقات الأسطح التفاعلية المنحوتة بجودة فريدة.

Photo by Creative Director  @dejanadeyana 
#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design #designweek2019 #d3
Dubai Design Week 2019 is an ideal destination for Dubai Design Week 2019 is an ideal destination for emerging design professionals and everyone curious about the local design.
يمثل أسبوع دبي للتصميم 2019 وجهة مثالية لمحترفي التصميم الناشئين وجميع المهتمين بالتصميم المحلي.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design #designweek2019
At Dubai Design Week 2019 there was much to inspir At Dubai Design Week 2019 there was much to inspire no more so that the light that responds to happiness.Pearl Wave by @preciosalighting is made from more than 700 handmade spheres. But that's not the real magic. This playful chandelier reacts to the sounds generated by its environment by creating different light effects.
في أسبوع دبي للتصميم 2019، لم يكن هنالك شيء أكثرُ إلهاماً من الأضواء النابضة بالسعادة.
تتكون Pearl Wave من Preciosa Lighting من أكثر من 700 كرة مصنوعة يدوياً. إلا أن السحر الحقيقي ليس هنا. تتفاعل هذه الثريا المرحة مع الأصوات الناتجة عن بيئتها عبر إصدار تأثيرات ضوئية متعددة.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design #designweek #d3 #dubai #mydubai #dubaidesignweek
The UAE flag tells a story.  قصة العلم ا The UAE flag tells a story. 
قصة العلم الإماراتي.
Its four colours - green, white, black, and red - together stand for Arabian unity.
تمثل ألوان العلم الإماراتي مجتمعةً - الأخضر، الأبيض، الأسود، والأحمر - الوحدة العربية.
Green refers to goodness and agriculture, abundant throughout the country.
يشير اللون الأخضر إلى الخير والزراعة، وهي متوفر بكثرة في جميع أنحاء البلاد.
White refers to peace.
يشير اللون الأبيض إلى السلام.
Black refers to courage and power.
يشير اللون الأسود إلى الشجاعة والقوة.
Red refers to power and sovereignty.
يشير اللون الأحمر إلى القوة والسيادة.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
Congratulations to the UAE, its residents, and cit Congratulations to the UAE, its residents, and citizens, on this 48th National Day. 
أسمى آيات التهاني لدولة الإمارات العربية المتحدة، مواطنيها ومقيميها، بمناسبة اليوم الوطني الثامن والأربعين.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design #uae #uaenationalday #uaelife
This error message is only visible to WordPress admins

Error: API requests are being delayed for this account. New posts will not be retrieved.

Log in as an administrator and view the Instagram Feed settings page for more details.

Copyright © Zaman Marketing 2019. All Rights Reserved
Privacy Policy