Zaman’s latest edition of its signature newsletter Senso is now out & the print editions are on their way to our clients and subscribers.

In this 13th issue of Senso, we’ve provided snapshots of some of the varied projects we worked on in 2012 and a few that extended into the first quarter of this year. Much of last year was characterized by a marked rise in incoming queries from companies keen to adopt a more strategic design approach in how they participate in industry events. Coined ‘environment branding’ this is basically the extension of the experience of product or service, or any distinguishing characteristics as expressed in designs, naming and symbols to the design of an interior or exterior physical setting (retail stores, exhibition booths, office space, etc). As the UAE continues to prove itself as a competitive destination in the MICE industry, we look forward to collaborating with many local & regional brands.

Featured Zaman projects in this issue include: the identity created for the 20th art furniture gallery La Galerie Nationale located in Al Quoz, Dubai; our second year running collaborating with Abu Dhabi property developer Sorouh to support their presence at CityScape Abu Dhabi 2012; working with global motion & control leader Parker Middle East in its participation at ADIPEC 2012 and a parallel direct email marketing campaign; working with the UAE’s Ministry of Social Affairs to design and kit-out its three centers setup to support the development of women in Ajman, Fujairah & Umm Al Quwain; designing and managing an event for QFB (formerly QFIB) to mark an important milestone; chronicling the 50yr legacy of the Easa Saleh Al Gurg Group to create an updated corporate brochure and a coffee table book; conceptualizing & developing Al Rostamani’s 2013 calendar; and creating the Watani t-shirt design contest as a vehicle to celebrate the UAE’s 41st National Day.

If you’d like to receive a complimentary print copy of this issue or join our database to for future issues please send an email to info@zaman.ae or give us a call on +971 4 3261000