QR codes, has your business embraced the latest marketing trend?
QR codes have made it big in Japan, but why are we still taking time to catch up with this new marketing trend? The reason this code is such a cool marketing tool is that you can just about put it anywhere. When you scan or read a QR code with your Blackberry, iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web and it will take the user to any URL you specify. These codes are great for advertisers, publishers and brands because they are connecting the physical world to the interactive world and driving traffic to their mobile internet site. This is an effective way to add interactivity to any print media and the possibilities are endless! The UK and Australia are also starting to use QR Codes more in advertising and slowly we are starting to see it in the Middle East. One of the best things about QR codes for marketers is that you can know exactly where a visitor came from, so not only you can generate traffic to your website but you have the ability to track how many users go to that site from using the code. Not only that QR codes enhance both your search engine and social media optimization and because sharing is how you build community, and one of the favorite arenas for doing this is using the famous Like button so any mobile device is linked to a fully functioning LIKE button for your Facebook page. The potential for QR Codes is limitless. What’s most exciting is how they take what social media is doing well now, bringing people together with technology, and extending it to enhance the experience.