Celebrating 3 years of bringing ideas to life
Sheraa is a successful support ecosystem based in Sharjah for start-up businesses. To celebrate its first 3 years of activity, the entrepreneurs that have come through the system, the partners that have supported it and the process an Impact Report was published. The Report was launched at an event at the Sheraa Hub at Sharjah University.
To communicate the content of the Report to both the event invitees and the general audience Zaman was asked to create 2 videos each with 2 durations. One is a visualisation of the key report content delivered in corporate brand style with the youthful vigour of the entrepreneurs. The other is a presentation of 5 of the most successful start-ups and their entrepreneurs sharing details of their work and awards. Both were shown at the event, shared on social media and on the Sheraa website. Short versions were use as PPC content to promote Sheraa and engage future entrepreneurs.
Zaman also created the social media calendar for the 3 week promotional period and designed all the posts for the countdown, launch and distribution phases.