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June 13, 2017
Sharjah Child Friendly City

Sharjah Child Friendly City

Unicef has captured the attention and energy of cities around the world with their program to consider and better accommodate children in the planning, designing and running of cities. From workshops and roll plays to participation in the planning process, children are being given a voice to make sure this critical aspect of a city’s development is being fully considered.

Following some lose guidelines from CFC, we created a colourful identity that is a naively hand drawn collation of Sharjah’s landmarks. Immediately it reflects the children at the heart of the program and expresses the city’s diversity and supports recognition.

We think our identity for Sharjah’s bid for qualification will really help capture imaginations and encourage professionals and children alike to engage.

June 13, 2017
Sharjah Trucial States

Sharjah Trucial States

In a bid to build recognition of Sharjah’s ancient trading route and its landmarks, this identity for ‘Sharjah – Gateway to the Trucial States’ was presented as part of their submission for World Heritage status.

We hand illustrated the classic architectural features and then joined them to create an abstract graphic and a sense of journey. The logo mark both reflects heritage and a contemporized rejuvenation, a symbol of the rebirth of interest in these antique pathways. The rustic, harmonious colours are thoroughly reflective of the ancient environments that the desert tradesmen travelled.

Should Sharjah’s ambition be realized then this core identity will have plenty of creative mileage for developing a much-expanded marketing tool kit. We hope to be involved in this journey too.

June 13, 2017
Meraas’s Dubai Tour Trophy 

Meraas’s Dubai Tour Trophy

A proud moment for the winner of the Stage 5 of the Dubai Tour and also for Marc Grahame and George Mathews the designer and production manager behind this fine trophy.

Meraas supported this leg of cycling’s World Tour and were hosts of the final stage contested on the developers iconic City Walk Boulevard. Watched by sports fans around the world the trophy for this final ceremony of the event had to match the quality of its surroundings and the brand presenting it.

Uniquely designed to represent the speed and fluidity of the sport, the trophy is crafted out of smoked crystal. Fortunately, the winner was a big strong guy who could easily loft the 4kg prize above his head.

June 13, 2017
Marsa Al Seef

Meraas – Marsa Al Seef

As a first showing of this wonderfully evocative development, this ‘pre-branding’ brochure shared the elegance and substance of the project very effectively with its prospective business partners.

The development has two aspects connected by the Creekside walk, a contemporary area primarily for hospitality and the heritage area dominated by the souk and waterside dining. To visually tell the two stories the colours are contemporary and reflective of the water but the materials are organic and low tech.

To establish the document as a B2B tool the key technical information is highlighted with bold data graphics and the masterplan of this huge site is broken up across 4 extra large fold out floor plans that systematically show all units and all details so that investors can have a clear understanding of the development’s dynamic and opportunities.

Practical, attractive and impressive, we expect this brochure will still prove a highly useful tool even when the final branding has been introduced.

June 13, 2017
Bermuda – Mina Al Arab

Bermuda – Mina Al Arab

The luxurious villas on RAK Properties Bermuda development are quite stunning. Private sand beaches and deep blue water fringe the purpose built island just offshore from the existing development. To elevate these properties to the most desirable in RAK we created a launch campaign that focused on glamour and luxury lifestyle far more than it did on bricks and mortar (and marble kitchen tops).

Zaman’s team conceived and then pushed for this direction strategizing with the client that the whole sector needed a healthy dose of differentiation to grasp attention. We pressed that the best position to be in when change is possible is always first.

Our creative team sourced and selected the models, wardrobe, crew and photographer and set up the villa for its first public exposure. Then the direction was to create fashion cover quality images that would seize attention and disrupt the real estate scene.

The outcome was striking and started a dialogue beyond investing in property. It repositioned the whole development with a sign of its future intent and a sense of excitement. A position that Ras Al Khaimah has been hinting at for years.

June 12, 2017
Meraas Artfair

Meraas Art Fair

A NEW DIMENSION IN CONCEPTUAL ART

CITY ART AT THE ART FAIR

When Meraas decided to become a main sponsor of Art Dubai, the annual gathering of galleries for Arab and International art, the company wanted to demonstrate its ability to transcend its functional self to meet the aspirations of its audiences. As a prime development company, Meraas has quickly become the leader in creating places that truly resonate with their communities. Active, youthful, and cultured are key words that are repeatedly evoked when referring to destinations such as The Beach, Box Park, and City Walk. Zaman had to ensure that the intervention at Art Dubai was as artistic, impactful and engaging as the company’s approach to creating destinations.

Built as a tunnel to connect the fair’s two main hallways, the Meraas installation exposed visitors to a vibrant and immersive, multi-sensory conceptual art experience using as its raw material the commissioned street paintings that adorn the walls of City Walk.

Initiated by Meraas as a first in Dubai, 17 legendary street artists including Rone, Aiko, Eine, Magda Sayeg, and Blek Le Rat left their stamp all over City Walk. These creative street art installations have been a tremendous success with residents and visitors of Dubai. Zaman was commissioned to create a book to present these Dubai Walls. The colouful sleeve and cover use stencil and air brush to reflect the primary technique of graffiti. The grid is inspired by the dynamism of the City Walk logo. Each artist had a unique layout which captured their movement whilst doing the work and gave us the opportunity to cover the minutest details.In addition to the book, Zaman created an introduction about Meraas featuring the company’s imaginative approach to creating urban communities, their passion for contemporary architecture and their artistic approach to details and materials.

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June 11, 2017
Nasher

Nasher

CALLING OUT TO THE WORLD OF ARAB PUBLISHERS

Nasher (meaning publishing) is a first of its kind website and professional portal for Arab publishers (nasher-news.com). It is a database of people, companies and publications and a communication space to share and learn. In connecting this world, it aims to encourage and proliferate.
Zaman were asked to create the core identity based on a short strategy workshop that emphasized Nasher’s role in providing structure for the industry and strengthening the role of its participants. The resultant logo mark and type are just that – elegant, strong and supportive. In part the mark is inspired by a stack of books using Kufi calligraphy. The orientation of the letters is creative. The accents are joined to reflect the connectivity. The type is simple and professional.

The colours and tones selected are vibrant and solid. The rich purple suggests the wealth of information and knowledge within the site and aqua blue and orange highlights express the dynamic, participatory nature of the content.

Zaman also created the online poster to communicate the sites launch and as such the template for the newsletter. Guidelines for the core identity elements and extended graphics systems were also provided to ensure the brand can continue to express itself consistently.

June 11, 2017
Meraas Activation

Meraas

ACTIVATING MERAAS’S BOLD NEW BRAND

Meraas relaunched its brand with a proposition to initiate a dynamic urban lifestyle for the city’s residents. As part of delivering this promise at its key destinations like City Walk, The Beach and Outlet Village, Zaman created a series of bold and fun installations to engage residents and visitors and promote the new corporate and destination branding.

June 11, 2017
Young Artists 10th Anniversary

Young Artists

ONE BOOK. 10 YEARS OF ART.

For the celebration of the 10th anniversary of the Sheikha Manal Young Artist Award, Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of the Dubai Women Establishment, hosted an event at the Burj Khalifa at which art patrons mingled with artists from the UAE. To commemorate this occasion, Zaman was commissioned to create a limited edition book that captured the winning art and artists
from all 10 years. The theme of the book was ‘Glitch’, the art form that reflects disruption or manipulation of digital communication
data to create seemingly incidentally corrupted images.

The graphic motif of the book’s cover is a Zaman created glitch embedded in a silver foil finish. To reflect the importance of the publication, and the occasion, the team used a generously oversized format and a refined selection of papers.

To allow the art to stand out but with just a little ownership, Zaman chose a neutral palette derived directly from the Young Artist Award identity – black and white with a small accent in orange and some fluorescent highlights.

The disruptive theme was emphasized by having inserts and pages of different sizes and positions along with a flexible graphic and title layout. The unique binding approach is open and then covered with black cloth. The book was conceived as a gift of art, with a unique treatment to express the value the organization attaches to the artists. We believe our approach enabled all involved to truly appreciate this remarkable collection of art and talent.

June 11, 2017
Kite Beach

Kite Beach

The Art of Beach Craft

There are countless things to do at Kite Beach. That’s why this destination became a magnet for young affluent beach lovers. Mostly famous for its outdoor and watersports, it is not surprising that it became the most attractive venue for cultural and culinary experiences.

When commissioned to design its brand identity, Zaman wanted to exude the vibrancy of this destination and the multiplicity of flavours that one gets by spending a day there. The identity is based on a rich color palette and illustrations and typography superposed to create an animated backdrop for the scene. Strong graphic geometric lines reinforce the lively atmosphere.

Copyright © Zaman Mareketing 2019. All Rights Reserved