Offering a Fresh Start

The Fresh Market is Dubai’s newest small but perfectly formed freezone. Adjacent to Dubai Municipality’s Al Awir Fruit & Vegetable area, it offers first class office space, cold store and warehouse facilities as a new and very fresh alternative for ambitious businesses.

The brand Zaman developed is led by a strategy based on the ‘Principle of Freshness’ – a commitment to fresh thinking, a fresh environment, and a fresh attitude to all aspects of its operation and relationships.

Zaman created the identity to appeal to young business owners looking for a fresh start. This positive message is represented by a brand identity of bright, bold and energetic colours, graphics, imagery and fonts. A brand that’s difficult to miss or forget.

Zaman created and launched the brand, creating the main identity and logo mark, the environmental design, designing and building the website as well as all the print and digital sales collaterals. We also created the messaging platforms and the launch campaign across outdoor, print media, ambient, social media and digital channels. A concept for an activation was devised to build a sustainable community of like-minded people and businesses.