Tabadol – Stats Speak Louder Than Words

Government entities are innovative places these days. An initiative developed by the team at Sharjah’s Department of Statistics and Community Development (DSCD) allows the sharing of data and information on a platform called ‘Tabadol’.

As it approached its imminent full launch, Zaman were called into action to generate a meaningful brand identity and logo mark. The identity had to tell the story of technology, data and sharing.

The solution took its direction from linear data charts, building blocks cum pixels (of information) and a bright, harmonious blue/green colour palette and font hierarchy that says user friendly, knowledge and reliable.

It also looks creative and cool breaking with the traditional way of seeing data and statistics and reflecting more the exciting opportunities information can provide when shared in a clear and accessible way.

Good luck to the Tabadol team, we think you’re on to a winner.