THE EMERGENCE OF AN ART BRAND
In 2011 the Dubai Art & Culture Authority launched ‘SIKKA’; a fringe art fair, coinciding with the ever successful Dubai Art Fair, to showcase emerging Emirati & other locally based artists. Housed in the evocative Al Bastakiya district of Bur Dubai, SIKKA is a vehicle for interactive relationships between local artists and the community.
Zaman created an identity that is as vibrant as the art it represents. We developed a visual system based on a fluorescent color palette. The fonts in English and Arabic were stenciled with a raw, artisanal style, ensuring high and immediate visibility, mirroring the artists’ achievements in creating bold and breakthrough compositions. To create a memorable visual experience, for signage we created maps, directional signs, and an array of colourful flags throughout Al Bastakiya adding life to the venue. Our graphic design was applied to information stands, merchandising and the interactive SIKKA website.