GOING FORWARD WITH CONFIDENCE
Prosperity, community, growth and focus are the cornerstones of QNB’s values. Zaman worked closely with Qatar’s leading bank during its critical internal & external makeover in support of its revamped services. Zaman began by creating a new dynamic visual image that communicates QNB’s new approach to business. The new logo, four converging arrows, represents the bank’s focused energy and commitment to elevating all those who aspire to ‘go forward’ and realize their potential.
The dominant dark blue color used underscores QNB’s attributes of power and strength and its trustworthy nature, while the vibrant red individual rising enthusiastically from the centre, poised with arms outstretched, symbolizes an embrace of the future. In working closely with the bank the Zaman team coordinated the entire new identity launch and nationwide implementation process across the bank’s 34 branches. Application of the new identity was extended to all external signage, stationery and all print marketing material.