EXTENDING THE QNB BRAND
QNB’s entirely new banking operations, steeped in Sharia principles, posed unique challenges for Zaman’s specialists. The objective was to use the opportunity to strengthen the mother brand, while creating a distinct image of the brand proposition that aligned with the Islamic principles that governed its operations.
For the launch of QNB Al Islami, Zaman created a dynamic art exhibition featuring modern Islamic icons, including a vibrant mix of minarets, domes and Arabic calligraphy. This set the stage for the debut of QNB Al Islami, a broad new service that complements the far reaching activities of the mainstream bank QNB’s endeavours.