ENGINEERING A SUCCESSFUL PRESENCE AT ADIPEC
Zaman was commissioned by the Middle East arm of Parker, the world’s leading diversified manufacturer of motion and control technologies, to support its participation in ADIPEC 2012. We consulted on the application of the brand guidelines to the development of Parker’s exhibition stand; namely graphic design elements, colour use, images selection and use, as well as font hierarchy.
We also consulted on the overall stand layout to effect optimal interaction dynamics, integrating product and information display, hospitality, demonstration, collateral distribution, private spaces and free movement. Parallel to this Zaman developed and managed a 4-month marketing campaign targeted at existing and prospective customers to reinforce Parker’s commitment to the region and announce its presence at ADIPEC 2012. A combination of print and online advertising allowed for a mass audience broadcast, while a carefully constructed 4-stage direct email marketing program became the lead channel for a more personal & targeted engagement with key audiences.