Now Way

Fun, Fun, Fun

Great ideas can come anywhere and this one was born on the beach. Beach throws that can be pegged down mean they won’t blow away. Make it with soft, fast drying cotton, design it in a range of fun and cool graphics, make it easy to carry and it becomes a must-have seaside accessory.

Zaman created the brand mark for Now-Way that is clear and self-promoting. We created a visual system with graphics and photography direction that reflect the ‘good-times’ nature of the brand. We applied it to a series of social media posts, their stationery, and the all-important display packaging. We provided direction for the website and storyboards for the video.

All turned around nice and quickly to give this new business the great start it needs.