Mejreno

Creating an identity for a new voyage

When Dubai-based boat builder Mejreno Marine launched a new product that was the culmination of years of experience in specifying, modifying and using boats, the challenge was creating excitement around a relatively unknown brand.

Zaman created the Mejreno Marine brand story by developing an aura around its founder the larger than life Sheikh Sultan bin Mejren. His persona, many personal adventures and passion for marine life and discoveries become the core of the boat’s narrative, delivered through large and powerful images that evoke the richness and excitement of a life spent discovering the natural world.

The identity uses blue and turquoise hues from the tropical seas explored by the Mejreno team and bold contemporary fonts to reflect both the team and boat’s cutting edge capability. Zaman redeveloped the logomark and type to integrate with this identity.

To reach target international audiences the identity was extended to a dedicated website filled with engaging multimedia content to support the launch. We also created branded material for the team’s exhibition stand, product leaflets and event press packs as well as stationary.