Marsa Ajman set a new benchmark for the city by developing an ultra-modern waterfront entertainment multipurpose community in this traditional city.
The visual identity system wanted to capture a variety of elements and experiences in a contemporary and simple grid.
Initially targeting prospective tenants and soon after the visitors, the objective was to create awareness of the project and its high quality active and entertaining proposition.
A comprehensive brand identity system was created with clear direction for photography, graphic style, iconography and tone of voice to get the brand’s personality up and engaging its audience.
The brochure was created for business prospects and informs them of the exciting opportunity and the larger development Marsa Ajman sits within.
The website is a consumer-oriented portal for restaurants, events, and activities. Designed with an easy to use the content management system to let the team keep content updated and fresh, the site is primed for social media feeds and alerts on the latest activations.
A guideline for social media established the strategic content pillars and design direction and was exemplified by a go-to-market social media plan that would raise the projects profile quickly and get the Marsa Ajman community started.