THE VALUED ART OF READING
Project: Exhibition stand
Kalimat, the first publishing house in the UAE dedicated solely to publishing and distributing quality Arabic children’s books with global production standards was launched at the Sharjah Book Fair with a VIP and media reception. Zaman created an exhibition stand which featured animal characters from Kalimat’s wide range of its children’s publications silhouetted against a coloured light backdrop and featured a story-telling corner staffed by its publication’s authors.
The launch of the bespoke exhibition stand was preceded by an extensive print advertising and poster campaign, aimed at encouraging locals to explore its offerings at the Sharjah Book Fair.
Kalimat’s online presence features an interactive animated website that brings its book characters to life. With a flexible sitemap structure for the addition of reading games, etc in the future.