As one of the most important business families in Oman, Zubair like to do things differently. So when they wanted to create a brand for their new real estate development company they selected Zaman as the ideal partner to design a bold and distinct identity to take to the market.
Zaman interviewed all the key family members and senior executives to get a clear picture of the proposition, the values the family wished to carry through to the organization and the personality that should be developed to effectively engage the varied target audience. From this strategy, or Brand Story, came the core brand promise of ‘Putting People First”.
The name INMA, short and strong, simply means growth and the powerful, vivid identity shows the force which INMA will bring to the market in their commitment to elevate standards.
This is a brand that intends to make a difference.
To clearly direct the way brand would come to life, Zaman created a detailed visual guidelines manual with a regional colour palette, contemporary fonts and a practical graphic system that templated stationery, advertising and literature needs.