Emaar in Africa
Emaar have been one of the success stories that exemplifies Dubai. We have been fortunate enough to work with them on a number of their iconic developments in Dubai but this project set a new direction.
Their first project in Africa, Centenary City, is in Abuja, capital city of oil rich Nigeria. Zaman were asked to develop a sophisticated brand identity for the master development and create the initial designs and guidelines manual for the main stationery items, marketing collaterals and print and digital advertising.
The visual identity system of rich but organic colours, clean and distinctive fonts, contemporary graphic shapes, and dynamic imagery style combine to create a classy urban brand reflective of this ambitious city and country.