An 80ft Beauty

Dubai Dino

We have worked with The Dubai Mall for some time now and supported their constant innovation with ideas, design, communications, and campaigns. However, this project has to be a one-off chance of a lifetime.

Known as ‘Sleeping Beauty’ when excavated for her near perfect condition, this dinosaur, a monster from 150 million years ago, was brought from the Houston Museum in Texas directly to The Dubai Mall’s main atrium to be assembled and shown in her full glory.

Set up to be a tourist attraction as well as an educational reference piece, Zaman developed a personality for this sauropod, now DubaiDino, that would appeal to all audiences and direct our development of the exhibits visual identity and the story telling collaterals. Our exploration put us in contact with one of the world’s finest dinosaur illustrators from Russia, the excavation scientists to guide us on the dinosaur’s motion and interaction in our 3 minute video and the retail world to create the stand and family friendly DubaiDino merchandise.

Personal and friendly, yet intellectual enough to engage and educate, Dubai Dino was born as another Dubai icon.