A BOLD BRAND AND A LUSH BOTANICAL GARDEN ARE AT THE HEART OF CITYLAND MALL, DUBAI’S LATEST SUPER REGIONAL MALL.
In Dubai’s highly competitive retail sector the consumer demands more than shopping, they need entertaining. That’s the Cityland Mall proposition and to communicate it Zaman defined Cityland Mall’s brand promise – to offer a diverse audience a great variety of activities, experiences and adventures within a globally inspired environment every time they visit. With 200,000 sqft dedicated to the vast green and open Central Park space the opportunity to venture into a natural environment to eat and relax adds a truly unique dimension.
Located next to Global Village on the Sheikh Mohammed bin Zayed Road and with easy access from the major highways and the thriving communities of Motor City, Arabian Ranches, Falcon City, and Mudon, the Mall offers all round convenience that will drive frequent visits.
The Mall’s proposition is well summed up ‘Something for Everyone, Every Time’.
To reflect the versatility, fun, frequency and variety of the experience, Zaman created the dynamic and vivid identity as a kaleidoscope of colours and shapes. To maintain its freshness the brand will continue to recreate itself throughout the space and experiences – uniforms, signage, campaigns, events and more.
The brand identity is brave and bold and perfectly reflects the distinct vision of the developers, Cityland Mall, who have brought Dubai such unique and vivid experiences as Dubai Miracle Gardens.