Tucked away in a hidden corner of Antigua, a special kind of resort is taking shape. With a concept as fresh as the clear, turquoise Caribbean it overlooks, Callaloocay offers more than just an investment or an additional residence. It offers citizenship to those who understand the advantage of possessing a second passport—one that offers access to many more countries than their native one may afford.
For Zaman, building a brand identity for this extraordinary place was almost as enjoyable, we imagine, as visiting Callaloocay itself. Inspired by the lure of sundrenched days and balmy nights on the beach, we created the logo and landing page for the resort, and a brochure for its first public launch event at a conference in Canada.
Having established ‘Barefoot Luxury’ as the brand essence of Callaloocay’s relaxed, yet 5-star approach, we look forward to developing this story step by step as the brand awareness grows internationally. We might even kick our shoes off to do it.