Al Naboodah

UNITY UNDER ONE UMBRELLA

“When Al Naboodah wanted to leverage its position across all its businesses, Zaman was called to create an identity that tells a story at every touch point. “This is the solution that enables all stakeholders to easily make connections among its various divisions & business interests” Grace Yacoub, Zaman

The colourful sun wheel at the heart of Al Naboodah’s new logo illustrates how its various components are united in purpose. Zaman designed the new logo to underscore the group’s unity of purpose. Using one icon to symoblise all its activities, the logo enables the Group to capitalise on a solid, singular brand. The kaleidoscope of colours portrays the vibrancy that emanates from the unique and diverse range of Al Naboodah companies, which cover four broad value pillars: Unity, Progress, Responsibility and Excellence. Zaman applied the new identity across multiple environments, including the reception area of Al Naboodah’s Head Office in Deira.