CREATING A NEW IDENTITY FOR DUBAI’s OLDEST DISTRICT
When Zaman was commissioned to create an identity for Al Bastakiya – the oldest and the most authentic district in Dubai, there was no lack of inspiration. The setting is spirited, the architecture is evocative of the city’s heritage and the cultural experience is abundant.
To engage with a younger, sophisticated audience Al Bastakiya was to be transformed into an artistic hub featuring a mix of art venues and events. The vibrant colour hues convey the brand’s timeless personality that adapts to every event. The various architectural features are continuously reworked and presented against different backdrops to keep it fresh. All packaging used corrugated recycled paper reflecting the rough clay finishes of the walls were contrasted with the glossy varnishes in bold colours.
Zaman extended this identity to the website in terms of the imagery style and graphic elements, enabling sites visitor to virtually feel the rhythm of Al Bastakiya.