ON OUR RADAR THIS WEEK

We’re currently reading the Winter 2012 Issue 01 of The Outpost. Described as ‘a magazine of possibilities’ according to its website, Outpost intends to identify, understand and analyze the conflicts, morals, energies and opportunities of a changing Arab world and lays down possible figures. It aims to ignite a socio-cultural renaissance in the Arab world through inspiring its readers to explore a world of possibilities. Published just 4 times a year, we’ll be adding this to our list of Arab publications that provide insightful & inspiring narratives from the region.

The science, passion & craftsmanship behind the making of ink & colour. A Canada-based shows us how every conceivable colour of ink in the PANTONE spectrum is made in this short film.

Closer to home, the recent launch of Etihad’s biggest ever global branding campaign last month which will include TV, print, outdoor and digital according to the media release, is the first initiative of this scale that the airline has undertaken in 3yrs. Using the tagline ‘The world is our home, you are our guest’, the entire campaign aims to reinforce Etihad’s “guest” proposition – demonstrating how the airline provides its passengers with signature moments; a blend of the brand’s values & inspirations drawn from around the world. Below is a behind-the-scenes look at the making of the lead commercial, created by M&C Saatchi.

Staying with airlines, we also came across this video of a flashmob in a shopping mall in Moscow, undertaken by British Airways & VisitBritain in a marketing push to entice Russian tourists to visit the UK. Whether it has the potential to go viral like BA’s previous campaigns ‘To Fly. To Serve” is debatable but with guest features by the Queen, 007, Mary Poppins, et al. it certainly strikes the right cord in terms of being entertaining. What do you think?

In an earlier post we’d mentioned that we’d started preparations for our next issue of Senso. We’ve started going through the first batch of images received – some great inspirations for the layout. You can click here to see previous issues of Senso or call us on +971 (04) 3261000 to receive complimentary print copies.

More images & case studies on some of the work we have done for our clients can be found on our website.