NURTURING THE CREATIVE PROCESS IN 2014

2014 has certainly kicked off on a busy note at Zaman. We have lots of interesting projects in the pipeline, and while we can’t divulge too much at this stage for some of the projects we’re working on, the 2nd edition of the Al Ain Photographia Award which we worked on in 2011, now in full swing, is one project we can speak about and you can read about it in our previous post here & visit the official award website here to find our how you can participate.

Thanks to the good client rapport and reputation Zaman has built for itself over the last 17yrs, we remain excited about the continued opportunities some of these wonderful projects give us in terms of extending our capabilities & flexing our creativity caps. In light of this it only seems appropriate that today’s blog post puts a spotlight on the importance of creating and maintaining a creative environment in our studio that inspires us and also realizing how to balance the dynamics of personalities and cultures (9 nationalities & counting!) within the team to be the best that we can be. With that said, here are three videos which we’ve bookmarked and hope that they are of inspiration to you.

Video 1: The 3 habits of creative teams

Based on his work with over 1000 teams, speaker Keith Yamashita shares his insights about great collaborative environments including: having an awareness beyond your day-to-day, respecting the unique talents of your team members, and actively cultivating meaningful one-on-one relationships.

Video 2: The 6 Characteristics of truly creative people

Tina Seelig
Tina Seelig, director of the National Center for Engineering Pathways to Innovation (Epicenter) at Stanford University’s School of Engineering, teaches courses on creativity, innovation, and entrepreneurship in the department of Management Science and Engineering, and within the Hasso Plattner Institute of Design at Stanford. In this video she makes a strong case for a combination of elements that make good ideas spring forward, by presenting her “innovation engine,” a special mix of six characteristics like attitude, resources and environment.

Video 3: Why “gut churn” is an essential part of the creative process

What’s gut churn or gut feeling? Speaker Jad Abumrad describes it as the radical uncertainty that’s a core part of any creative process that really pushes the envelope. You’re entering unknown territory, and working without a map.
 Using examples of his own business ventures, Jad shares the benefits of negative feedback and how we can look out for “pointing arrows” that can help guide our work (even when it hurts).