LETTING THE SENSE OF SOUND GUIDE DESIGN

As a creative design house the sense of sight is, for us, one of the strongest guides when it comes to developing visual identity systems to help a brand project its strongest presence to target audiences. However, below are two interesting TED talk videos that make a case for designing spaces and products for the sense of sound.

The first,  is by Neil Harbisson a cyborg artist who was born with a rare and extreme condition of colour blindness where he only views the world in gray scales. He wears a prosthetic device  — he calls it an “eyeborg” — that allows him to hear the colour spectrum, even those colors beyond the range of human sight. The second TEDtalk, is by Julian Treasure, founder of the Sound Agency, a firm that advises worldwide businesses (offices, retailers, hotels) on how to use sound to encourage productivity, and create ambient spaces that generate positive energy and minimize stress. He sounds a call to action for designers to pay attention to the “invisible architecture” of sound!