KALIMAT – THE VALUED ART OF READING
Case study: Kalimat is the first publishing house in the UAE which is dedicated solely to publishing and distributing quality Arabic children’s books with global production standards. For the brand’s launch at the Sharjah International Book Fair the client wanted a unique and vibrant exhibition stand as well as an ambient VIP and media reception area. Zaman created an exhibition stand which featured animal characters from Kalimat’s wide range of its children’s publications silhouetted against a coloured light backdrop and featured a story-telling corner staffed by its publications’ authors.
The exhibition stand launch was preceded by an extensive print advertising and poster campaign, aimed at encouraging locals to explore its offerings at the Sharjah Book Fair. Kalimat’s online presence features an interactive animated website that brings its book characters to life. With a flexible sitemap structure for the addition of reading games, etc in the future.
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