Search engine Google has unveiled its annual year-end Zeitgeist, which highlights the top searches in 2013. Described by the company as its “most global Zeitgeist to date”, it features over 1,000 top 10 lists across various categories from 72 countries. “In our annual Year-End Zeitgeist (“spirit of the times”), we reflect on the people, places, and moments that captured the world’s attention throughout the year. This year marks our most global Zeitgeist to date—with 1,000+ top 10 lists across categories like Trending People, Most-Searched Events and Top Trending Searches from 72 countries.”

Here’s a full look at the search engine’s top 10 global trending searches of 2013:

  1. Nelson Mandela
  2. Paul Walker
  3. iPhone 5s
  4. Cory Monteith
  5. Harlem Shake
  6. Boston Marathon
  7. Royal Baby
  8. Samsung Galaxy s4
  9. PlayStation 4
  10. North Korea

This year Google split the list into the top “trending” searches – i.e. those with the most intense periods of interest – and “most searched” terms overall. Among the highlights were the fact that Paul Walker was the top trending search of the year, after his untimely death following a car crash in November, followed by ‘iPhone 5S’ and ‘royal baby’.

For the UAE, search trends pretty much mirrored the overall global trends with results such as footballer Lionel Messi winning spot of ‘most searched for athlete’ while local shows such as Arab Idol made it in the top 3 spot for most searched for TV show. Although the list serves more as an interesting review on events of the year past, some brands in industries such as gadgets & tech, more specifically mobile phone categories, could find value in matching the results against marketing key campaigns carried out for the year e.g. which mobile phone brands & models were searched for the most & in which part of the world. The full list can be found on Google’s blog here.