Alot of the work that we do at Zaman draws inspiration from Eastern-inspired design & culture – from the Middle Eastern craftsmanship to Far East minimalist design influences.

Today’s post is a spotlight on a graphic designer, now late, whose work & the context of the time in which he embarked on his professional career earned him the title “Japan’s consummate visual communicator.”

Shigeo Fukuda was a graphic artist, poster designer and sculptor who created optical illusions. Born in 1932 in Tokyo, it has been cited in many periodicals that Fukuda’s trademark style developed from an early in Swiss style graphic design (also referred as The International Typographic Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity) and its stark contemporary Japanese work.

“Fukuda’s work experiments boldly with perspective, negative space and the visual and geometric interplay between elements on the page…” via ItsNiceThat

His commercial work, for which he has won accolades such as induction into the Art Director’s Club Hall of Fame, includes: his creation of the official poster for the1970 World’s Fair in Osaka, a 1980 poster created for Amnesty International features a clenched fist interwoven with barbed wire, with the letter “S” in the word “Amnesty” at the top of the poster formed from a linked shackle,  ”Victory 1945″, which is one of his best-known works, featuring a projectile heading straight at the opening of the barrel of a cannon and “1982 Happy Earth Day”, which shows an axe with its head against the ground and a small branch sprouting upwards from its handle. Below are some samples of his distinctive work which are widely available online.