Creating the promo video for Al Ain Photographia Award

In a previous post on our work with Al City Municipality for the inaugural Al Ain Photographia Award photography competition in 2011 (see blog post here) Zaman also conceptualized and created the campaign TVC & a promo video for YouTube which is featured above. One of the objectives of the promo video was to emphasize the website as the lead campaign platform for participation in the competition as well as to drop subtle visual cues on how the competition was open for all & the type of entries required, which was achieved through the use of characters in the video of varied ethnicities, depicting them taking photos of various elements of Al Ain – nature, cityscape, heritage etc.

The video concept was also extended to the series of presentations shown during the award ceremony; including a short video presentation by one of the jurors Mohamed Somji also played during the ceremony, which can be viewed here.