As any online brand managers should know, when it comes to leveraging popular social media networks, posting content that fits the audience type & function of an specific social network will naturally lead to an increase in reach and engagement.  When it comes to managing a successful social media brand presence that will contribute to the set business goals, it’s important to tailor each communication piece to a specific audience then drill down to a specific social network.

There are numerous resources freely available online to help brand managers understand and make better use of the functionality and content marketing opportunities offered by the current popular sites: Facebook, Twitter, Pinterest & Google+ . Below is one such resource; an infograph we came across created by ‘My Clever Agency’, which gives some indication on how to achieve better fit between your brand content & these four channels. Do you agree? Have you noticed an increase/decrease in engagement when including pictures?