CONVEYING YOUR MESSAGE WITH INFOGRAPHICS

By Maryam Ahmed, Intern @ Zaman

Infographics, at their most basic, are visual presentations of data or information. Commonly used to present or explain complex data in simple, clear and direct ways. The popularity across various subject matters have increased as organizations & individuals find them useful for explaining statistics or facts in a way that captivates intended audiences while retaining relevance. This in turn influences the likelihood of audiences to then share this on within their respective networks.

I think that what makes infographics particularly popular is their use of simple and reductive graphics to communicate ideas. Infographics have evolved from static 2-D graphics into animated graphics using both 2-D and 3-D visuals. As animation and related software continue to improve, infographics have become more dynamic and visual, thus making the information more interesting and comprehensible. Also, the fact that infographics are presented with sound effects and sometimes a narrator makes information even easier to grasp.

Infographics started as charts, diagrams, tables, graphs, flowcharts and maps. They then developed as technology advanced and started being more interactive and enhancing the visual quality of infographics.

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Software’s such as Adobe Flash, Adobe After Effects, Motion and Final Cut Pro are developing in terms of animatic production, and they are definitely the top programs to be used for the production of infographics, which is very much related to animation.  The software’s have developed a flexible use of cameras making it possible to maintain cinematic effects. Below is an interesting video that I came across which conveys messages of a serious subject matter using very interesting visuals and a dynamic use of cameras.

This infographic video is one of the best I have come across in terms of production, narration and graphics. What I like the most is the use of the limited color palette in the video, where the colors work in favor of the video rather against it. In terms of graphics and illustrations; they appear to be very well done. The level of the graphic’s simplicity works well with the text and the overall theme, especially given that the background is a ‘wall’, the graphics appear to have graffiti like effect, which I quite like. Also, the dynamic camera movement and the type layout keep the audience interested in following the information presented. Most interesting is the conclusion of the video where all the information forms a whole image that communicates and concludes the message of the whole video. I think this is quite impactful.

Another ‘not so usual’ example of infographics that I found interesting is this tattooed infographics about tattoos.

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Have you ever created an infographic to present to your clients or perhaps for another type of audience? Here’s one shared by Zaman in an earlier post on how to select music to play in the office on a Thursday afternoon:)