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December 15, 2013
INDUSTRIAL DESIGN IN THE 1960s
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  • Under : Brand Stationary , Brands , Case Study , Illustration

INDUSTRIAL DESIGN IN THE 1960s

A new exhibition in London called “Systems” invited top designers to pay tribute with a series of 34 posters to industrial designer Dieter Rams’s work with Braun – an epitome of the ever austere German Functionalism.

At Braun in the 1960s, Rams put into practice a comprehensive approach to ID and brand strategy where products weren’t designed in isolation, but rather as a part of a family of iconic products. Many critics today say Rams’s influence can be seen today in the Apple-dominated world of highly stylized product lines.

“In the 1960s, the entire Braun program was a single system that informed the design of everything from the products, the packaging, the guarantee slips, and they brochures,” says James Charles-Edwards of Walter Knoll, a prestigious European furniture company which is hosting the exhibition at its London showroom. “What remains impressive today is the way that this great range of objects interlocked to produce a single coherent program.”

“Systems” celebrates the cohesiveness of Rams’s design program by displaying examples of the company’s classic 1960s products coupled with the exhibition of commissioned posters, which are displayed in an interlocked mosaic on a giant wall of the Walter Knoll showroom.

The exhibition showcases many different approaches: Artica Design emphasized the Braun LE 1 speakers with their clean functionalism and grid-like grill, while Swedish design studio Lundgren+Lindqvist opted to abstract Braun’s design language through pixelation.

Bernd Grenther’s design explores the evolution of Braun’s color palette from 1955 to 1995. Designer Tom Higston, on the other hand, showcases how the design of one of Braun’s iconic products–the egg-beater– is still a beautiful object even when splattered with batter.

Although, today Braun’s products have moved away from their utilitarian intentions and become more like decorative objects, Braun’s systemic approach to rational industrial design, under Rams’ legacy, provides a great blueprint for achieving branding cohesiveness which contributes to brand success and can be seen practiced even today by companies such as Apple.

For those traveling to London anytime soon, Systems will be on exhibit until January 31, 2014.

Original article: FastCoDesign


October 23, 2013
SHUWEIHAT S2 PLANT INAUGURATION
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  • Under : Case Study , Event , Exhibitions

SHUWEIHAT S2 PLANT INAUGURATION – A SHARED MILESTONE

There is something almost paradoxically delicate about celebrating the launch of a power plant. Having built a reputation for organizing unique events to mark the milestones of leading businesses in varied industries such as the inauguration of FAPCO F2 plant two years ago; Zaman has spent the past 7mths working tirelessly to create yet another memorable event for the UAE’s energy sector.

The inauguration of the Shuweihat S2 power & desalination plant, which was held on Oct 8th, was the culmination of three years of insurmountable efforts by a consortium of local & international partners, who’s shared vision forms a critical component of the Abu Dhabi government’s Vision 2020 master plan. It is because of this that Zaman was tasked with the responsibility to create an event that was intense, tactful, refined and powerful.

The inauguration event for the S2 plant was scheduled to take place on the premises of the actual plant site. In the lead up to this, lots of planning was required of which logistics was one of the most critical parts. Set about 250 kms away from Abu Dhabi, the logistics to organize the venue and accommodate the security detailing involved in having members of the Royal family as invited guests, while adhering to the stringent access protocol to power plants for unauthorized personnel – called for detailed planning, timely coordination, continuous information flow and a degree of improvisation as ground preparations & rehearsals were not feasible.

In previous posts (here & here) we have highlighted the importance of streamlining the entire event experience from the moment invited guests arrive at a venue to the moment they leave. For S2 it was really important that the first impression be welcoming, entertaining, with a sense of excitement about the milestone that the guests would be a part of, in order to counter the 5hrs required to reach the plant site!

Zaman orchestrated the day’s proceedings in a way that cascaded a series of onsite interactive events, which included a discovery trip around the state of the art facilities of the S2 plant. The event began with a simple lunch to set everyone at ease after a long journey. There were a total of 230 guests who accompanied guest of honour HH Sheikh Hamdan Bin Zayed. Post lunch guests were escorted to a reception tent which had been set up akin to a gallery with a series of huge panels that highlighted the milestones of the plant’s construction as well as its features and capacity specs. This was visually told in a blend of beautifully shot plant photos and infographs created by Zaman using research and inputs from various partners such as ADWEA and members of the S2 team.

Just before the arrival of the Royal family everyone was ushered to the presentation area – a black room with 7m high ceiling, a dramatic stage design and an amazing canopy of the plant. The setting was contemporary and elegant, with amber lighting used to focus on a red carpet walkway and the lecterns. Once guests were seated, two appointed Masters of Ceremony ensured that the itinerary, which included speeches by senior officials from ADWEA and GDF Suez, flowed smoothly. A showreel, which was a blend of 3D animation, testimonials, and motion graphics, showed a 4-minute interplay between facts and figures that were highlighted against a backdrop of S2 pictures – showcasing once again Zaman’s varied creative development capabilities.

The peak of the event was the official plant unveil which was done by HH Sheikh Hamdan Bin Zayed. To capture the attention of the audience, Zaman put together a unique mechanism for this moment. A tower in the form of a stack was brought to His Highness. Once he pressed the button, the sound of a turbine filled the room and a gauge on screen was animated followed by the opening of a large 20meters panel to reveal the S2 in all its glory.

This was immediately followed by a small Royal tour, and a guided discovery in shuttles around the plant. The entire experience was marked with many memorable moments, including an iconic photo of the plant with HH Sheikh Hamdan and the consortium of partners.

The culmination of 7months preparation and coordination with our partners, which manifested into a one hour event, underscores Zaman’s ability to expertly create & manage complex event projects. All of this work would not have been possible without the professionalism and commitment of team Zaman. Well done!

—


June 23, 2013
SENSO ISSUE 13, BREWED
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  • Under : Arab World , Case Study , Design

SENSO ISSUE 13, BREWED FROM AN ARABIC COFFEE CUP

It all began with a cup of coffee – or rather the Arabic coffee cup.

A couple of days ago we published a post on the latest edition of our signature branding and design newsletter Senso – you can read the full post here. Followers of our work either here on our blog, our Facebook page or our website will know that our newsletter, much like our calendar, functions like a canvas for us to continually explore elements of design from the Arab world.

Every issue of Senso is preceded by weeks, sometimes months of ideation and research within the team as we look for a central theme to determine the creative direction. Sometimes our inspiration comes from one of the client projects featured in that issue – for example the Issue 12 cover was a play on the camera lens as inspired by the Al Ain Photographia Award campaign we did for Al Ain City Municipality – previous post here.

The artwork for this 13th issue puts the spotlight on the intricate patterns that usually adorn the cups used to serve coffee in many local café houses in this part the world.

Much like their glass tea cups counterparts, these little ceramic cups can vary in colour & the detailing in the patterns around the rim edge of each set. So we evolved this further and created an Islamic pattern style which can be seen in the architecture of souqs & mosques. The injection of geometrical shapes, namely the triangle, became a graphic device for the layout of text and images for each article.

Ofcourse, the bi-product of all this is that we have a selection of covers that never made the cut! We’ve shared a few of these via our Scribd profile. :)

Subscribe to our newsletter via our website here to receive our next Senso or send an email to info@zaman.ae.


January 24, 2013
PROJECTING A PROGRESSIVE ATTITUDE
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  • Under : Case Study , Culture , Design

PROJECTING A PROGRESSIVE ATTITUDE THROUGH INTERIOR DESIGN

Client project: Zaman was appointed by the UAE’s Ministry of Social Affairs to translate the vision of one’s its latest initiatives to develop the art & craft skills of UAE nationals, specifically women at three centers setup in Ajman, Fuijairah & Umm Al Quwain. Our key role was to define and bring to life an identity to be mirrored throughout all spaces of each center, namely – the galleries, majlis, kitchens, workshops, nurseries and main reception areas.

Working within the parameters of the layout of an existing government building, the interior design of each center was derived from a need for functionality while offering visitors invigorating experiential aesthetics. We created an environment attune to the needs of women, blending in modern contemporary touches that are supportive of the traditional skills taught at the centers.

More details of this project are available on our website here.


June 12, 2012
KALIMAT
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  • Under : Arab World , Case Study , Exhibitions

KALIMAT – THE VALUED ART OF READING

Case study: Kalimat is the first publishing house in the UAE which is dedicated solely to publishing and distributing quality Arabic children’s books with global production standards. For the brand’s launch at the Sharjah International Book Fair the client wanted a unique and vibrant exhibition stand as well as an ambient VIP and media reception area. Zaman created an exhibition stand which featured animal characters from Kalimat’s wide range of its children’s publications silhouetted against a coloured light backdrop and featured a story-telling corner staffed by its publications’ authors.

The exhibition stand launch was preceded by an extensive print advertising and poster campaign, aimed at encouraging locals to explore its offerings at the Sharjah Book Fair. Kalimat’s online presence features an interactive animated website that brings its book characters to life.  With a flexible sitemap structure for the addition of reading games, etc in the future.

Click here for more images on the work we did for Kalimat & other our other client projects.


June 12, 2012
Kalimat – The valued art of reading
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  • Under : Arab World , Case Study , Exhibitions

Case study: Kalimat is the first publishing house in the UAE which is dedicated solely to publishing and distributing quality Arabic children’s books with global production standards. For the brand’s launch at the Sharjah International Book Fair the client wanted a unique and vibrant exhibition stand as well as an ambient VIP and media reception area. Zaman created an exhibition stand which featured animal characters from Kalimat’s wide range of its children’s publications silhouetted against a coloured light backdrop and featured a story-telling corner staffed by its publications’ authors.

The exhibition stand launch was preceded by an extensive print advertising and poster campaign, aimed at encouraging locals to explore its offerings at the Sharjah Book Fair. Kalimat’s online presence features an interactive animated website that brings its book characters to life.  With a flexible sitemap structure for the addition of reading games, etc in the future.

Click here for more images on the work we did for Kalimat & other our other client projects.


June 5, 2012
AL NABOODAH
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AL NABOODAH – UNITY UNDER ONE UMBRELLA

Case Study: “When Al Naboodah wanted to leverage its position across all its businesses, Zaman was called to create an identity that tells a story at every touch point. This is the solution that enables all stakeholders to easily make connections among its various divisions & business interests” Grace Yacoub, Founder Zaman

The colourful sun wheel at the heart of Al Naboodah’s new logo illustrates how its various components are united in purpose. Zaman designed the new logo to underscore the group’s unity of purpose. Using one icon to symoblise all its activities, the logo enables the Group to capitalise on a solid, singular brand. The kaleidoscope of colours portrays the vibrancy that emanates from the unique and diverse range of Al Naboodah companies, which cover four broad value pillars: Unity, Progress, Responsibility and Excellence.

Zaman applied the new identity across multiple environments, including the reception area of Al Naboodah’s Head Office in Deira.

Click here to see more images of the work we did for Al Naboodah and our other clients


May 29, 2012
AZAL
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  • Under : Arab World , Case Study

AZAL – BUILDING A TIMELESS RETAIL OUTLET

Azal is a multi-brand jewellery and watch concept outlet from Al Tayer Group. Zaman worked with the Group on all of their home brands including Ounass, Azal, Azza Fahmi and supported the launches of various international brands Bulgari, Kenzo, Jaguar, and Maserati.

Zaman created the complete identity for the Azal brand. The name Azal means Eternity so its identity was inspired by clean modern lines and conceived to evoke the classicism of the objects to be sold at all outlets. We designed the outlet interiors to carry timeless jewellery by creating a minimalistic presentation and using wooden busts to best showcase the jewellery. White stone floors worked as a perfect backdrop for sleek wenge wood and lighting was designed to highlight masterpieces.

We designed the collaterals, theme for an in-store launch event and advertising; for which we used the compositions of the collections always reflecting the mechanism of a watch. Each composition was seasonal.


May 29, 2012
Azal – Building a timeless retail outlet
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  • Under : Arab World , Case Study

Azal is a multi-brand jewellery and watch concept outlet from Al Tayer Group. Zaman worked with the Group on all of their home brands including Ounass, Azal, Azza Fahmi and supported the launches of various international brands Bulgari, Kenzo, Jaguar, and Maserati.

Zaman created the complete identity for the Azal brand. The name Azal means Eternity so its identity was inspired by clean modern lines and conceived to evoke the classicism of the objects to be sold at all outlets. We designed the outlet interiors to carry timeless jewellery by creating a minimalistic presentation and using wooden busts to best showcase the jewellery. White stone floors worked as a perfect backdrop for sleek wenge wood and lighting was designed to highlight masterpieces.

We designed the collaterals, theme for an in-store launch event and advertising; for which we used the compositions of the collections always reflecting the mechanism of a watch. Each composition was seasonal.


May 21, 2012
A FASCINATING SURVEY
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  • Under : Case Study , Design

A FASCINATING SURVEY OF LIFESTYLE BRANDING

Since we launched our new website a couple of weeks ago, we’ve been busy uploading some of the case studies of client projects we’ve worked on. Over the years Zaman has built a reputation for branding corporate environments and designing event spaces but the project that founder & CEO Grace Yacoub describes as her ultimate is much more bespoke – Kensington Park Gardens.

Located on the largest private garden in London Grace redeveloped this house on behalf of The C Collection property development investment which she co-founded. The Kensington house is a combination of traditional features and contemporary luxury that sit in harmony with Grace’s signature use of bespoke designed furniture all many of which crafted with artists and artisans.

Harmoniously weaving architecture and styling, the house features the garden in every room. The ability of the house to be at once a striking architectural structure while simultaneously blending into the surrounding nature is something that Grace consciously worked to achieve.

“Great architects strive to bring their building in harmony with their environment and the surrounding view. Of course, it makes sense. In every project I design I look to create a comfortable blend between the space and the natural landscape” Grace Yacoub, Zaman Founder.

To read more about work done for Kensington Park Gardens and to see our other projects you can visit our website here


12
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Happy New Year everyone! We wish this year brings Happy New Year everyone! We wish this year brings for you lots of joy, happiness, good health and indeed wealth. ❤️
The brochure imagery juxtaposed the old and the ne The brochure imagery juxtaposed the old and the new in line with the destination.
قدم كتيب الصور الماضي العريق والحاضر الحديث جنباً إلى جنب بصورة تتناسب مع طبيعة هذه الوجهة الفريدة.

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Life at the Water's Edge was the tagline we create Life at the Water's Edge was the tagline we created to start the Al Seef story. 
مثلت الحياة على حافة الماء الشعار الذي قمنا بتصميمه لبدء قصة السيف.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
We crafted a complete brand story that wove the de We crafted a complete brand story that wove the destination's past and the future together to tell an evocative tale.  Using lots of atmospheric images and effects mixed with clear information graphics and detailed maps got the brand and business balance just right. 
قمنا بتصميم قصة علامة تجارية كاملة نسجت ماضي الوجهة ومستقبلها معًا، لتقديم قصة مثيرة.
حقق استخدام الصور والتأثيرات الرائعة الممزوجة برسومات المعلومات الواضحة والخرائط المفصلة توازناً رائعاً بين العلامة التجارية والأعمال.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
Al Seef is the most charming destination. An exact Al Seef is the most charming destination. An exacting recreation of an original souk it takes us back to the days when pearls where Dubai's currency and life was very, very simple. 
ممشى السيف.. الوجهة الأكثر سحراً وجمالاً. متعة حقيقية لسوق عريق يأخذنا إلى الأيام التي كان فيها اللؤلؤ هو العملة المتداولة في دبي، عندما كانت الحياة قمة في البساطة.

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To engage partners in the days before the current To engage partners in the days before the current brand mark was agreed, Zaman design the leasing sales pack. 
لإعطاء الشركاء نبذة عن الأيام التي سبقت الموافقة على العلامة التجارية الحالية، قامت زمن بتصميم حزمة مبيعات التأجير.

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A sliver of life along the water's edge. Al Seef t A sliver of life along the water's edge. Al Seef takes us back to the days when the Creek was the bustling lifeline of Dubai. 
قطعة صغيرة من الحياة على طول حافة الماء. ينقلنا ممشى السيف إلى الأيام التي كان فيها الخور شريان الحياة الزاخر في دبي.

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A walk through Dubai Design Week 2019 is a dynamic A walk through Dubai Design Week 2019 is a dynamic installation that explores the domains of interactive surfaces with a sculptural quality.
تمنحك جولة في أسبوع دبي للتصميم 2019 منصة ديناميكية لاكتشاف نطاقات الأسطح التفاعلية المنحوتة بجودة فريدة.

Photo by Creative Director  @dejanadeyana 
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Dubai Design Week 2019 is an ideal destination for Dubai Design Week 2019 is an ideal destination for emerging design professionals and everyone curious about the local design.
يمثل أسبوع دبي للتصميم 2019 وجهة مثالية لمحترفي التصميم الناشئين وجميع المهتمين بالتصميم المحلي.

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At Dubai Design Week 2019 there was much to inspir At Dubai Design Week 2019 there was much to inspire no more so that the light that responds to happiness.Pearl Wave by @preciosalighting is made from more than 700 handmade spheres. But that's not the real magic. This playful chandelier reacts to the sounds generated by its environment by creating different light effects.
في أسبوع دبي للتصميم 2019، لم يكن هنالك شيء أكثرُ إلهاماً من الأضواء النابضة بالسعادة.
تتكون Pearl Wave من Preciosa Lighting من أكثر من 700 كرة مصنوعة يدوياً. إلا أن السحر الحقيقي ليس هنا. تتفاعل هذه الثريا المرحة مع الأصوات الناتجة عن بيئتها عبر إصدار تأثيرات ضوئية متعددة.

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The UAE flag tells a story.  قصة العلم ا The UAE flag tells a story. 
قصة العلم الإماراتي.
Its four colours - green, white, black, and red - together stand for Arabian unity.
تمثل ألوان العلم الإماراتي مجتمعةً - الأخضر، الأبيض، الأسود، والأحمر - الوحدة العربية.
Green refers to goodness and agriculture, abundant throughout the country.
يشير اللون الأخضر إلى الخير والزراعة، وهي متوفر بكثرة في جميع أنحاء البلاد.
White refers to peace.
يشير اللون الأبيض إلى السلام.
Black refers to courage and power.
يشير اللون الأسود إلى الشجاعة والقوة.
Red refers to power and sovereignty.
يشير اللون الأحمر إلى القوة والسيادة.

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Congratulations to the UAE, its residents, and cit Congratulations to the UAE, its residents, and citizens, on this 48th National Day. 
أسمى آيات التهاني لدولة الإمارات العربية المتحدة، مواطنيها ومقيميها، بمناسبة اليوم الوطني الثامن والأربعين.

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