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April 26, 2011
“Brownbook”- KARL LAGERFELD

“Brownbook is the next generation of Middle Eastern magazines”- KARL LAGERFELD

Brownbook reports authentic stories and tells us why they deserve to be  in the top ten most voted 100  Authentic Arab Brands Competiton.

Currently at the time of writing this blog post  Brownbook is holding 97 votes.

Brownbook is the essential guide to the contemporary Middle East. More than four years since its launch, Brownbook has explored offbeat subjects with an outlook across the entire region – from Tehran to Casablanca. Brownbook believes in discovering and reporting on the inspiring stories of this creative part of the world.

Brownbook has successfully remained independent and is one of the most widely read magazines in Dubai and the Middle East. With its extensive, focused coverage, this is a ‘must-have’ lifestyle guide for switched-on urbanites.

The magazine includes five different sections: Lifestyle, Design, Agenda, Travel, and Fashion.

  • Lifestyle

In this section, we aim to introduce the Middle East to itself again and meet people with businesses, big ideas, friendly faces, and a plan for the future.

  • Design

Split into three sections: Architecture sets great urban creations in the context of their city, Concept explores new ideas in the field of art and design, and Residence glimpses homes dreamed-up by artists, writers, musicians, and architects.

  • Agenda

In-depth reports in which, Brownbook examines the issues that the Middle East faces through a lens of arts, design, and most importantly, people.

  • Travel

Go surfing in Yemen, skiing in Iran, treasure-hunting in Baku: Brownbook seeks out obscure destinations and new takes on MENA’s well-trodden escapes.

  • Fashion

Carefully selected apparel that appeals to our core readership across the region.

Testimonials

Brownbook is unique, and it’s necessary for empowering talents’ YAFFA ASSOULINE

‘Brownbook reintroduces the Middle East to itself ’ MARCEL WANDE RS

‘While most publications are decidedly mainstream, an independent title called Brownbook concerns itself with less obvious aspects of Middle Eastern culture such as emerging artists, off-the-beaten- path travel options and innovative Arab inspired design’ NEWSWEEK USA

March 28, 2011
QR codes

QR codes, has your business embraced the latest marketing trend?

QR codes have made it big in Japan, but why are we still taking time to catch up with this new marketing trend? The reason this code is such a cool marketing tool is that you can just about put it anywhere. When you scan or read a QR code with your Blackberry, iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web and it will take the user to any URL you specify. These codes are great for advertisers, publishers and brands because they are connecting the physical world to the interactive world and driving traffic to their mobile internet site. This is an effective way to add interactivity to any print media and the possibilities are endless! The UK and Australia are also starting to use QR Codes more in advertising and slowly we are starting to see it in the Middle East. One of the best things about QR codes for marketers is that you can know exactly where a visitor came from, so not only you can generate traffic to your website but you have the ability to track how many users go to that site from using the code. Not only that QR codes enhance both your search engine and social media optimization and because sharing is how you build community, and one of the favorite arenas for doing this is using the famous Like button so any mobile device is linked to a fully functioning LIKE button for your Facebook page. The potential for QR Codes is limitless.  What’s most exciting is how they take what social media is doing well now, bringing people together with technology, and extending it to enhance the experience.

March 23, 2011
The Emergence of an Art Brand

The Emergence of an Art Brand. Zaman develops Sikka for Dubai Culture’s new Art Fair

In March Dubai Art & Culture Authority launched ‘SIKKA’ as a fringe art fair to coincide with the ever successful Dubai Art Fair. Housed in the evocative Al Bastakiya area of Bur Dubai, the fair was intended to expose emerging Emirati and other locally based artists as well as support the artistic community at large.

Zaman was commissioned to create an identity that differentiated this fair from all actions around Dubai Art Fair, and the result is as vibrant as the art it represents. We based the identity on a fluorescent color palette and the English and Arabic fonts were stenciled with a raw, artisanal style. This ensured high and immediate visibility and its contrast with the historic environs recognized the artists achievement in creating bold and breakthrough compositions.

As well as a memorable visual experience, SIKKA intended to create an interactive relationship between the artists and audiences so Zaman created maps and way-finding signs that ensured visitors enjoyed the ‘gate to gate’ event program. This was supported by a matrix of branded information stands, merchandising and a web site that will continue to be a point of reference as the 2012 SIKKA Art Fair is developed.

We adapted our graphic design to create a geographical map of Al Bastkaiya and an information booth that allows visitors to visually experience SIKKA before they get there.

An array of colorful flags surrounded Al Bastakiya adding life to the venue.

The fluorescent pink logo was seen all around the ‘Sikka’s’ on many people’s shoulders, bringing life and color to the Fair.

We developed a micro website with a tight deadline of one week both in Arabic and English. The web design was done in  such a way to create an instant impact with strong images taking much of the space and the practicality and functionality of the website itself giving the ability for users to download the program for the fair. Social Media feeds were introduced to establish a close connections to Art lovers and followers to receive to up to the minute information on talks, workshops and exhibitions.

 

March 2, 2011
Designing the workspace of the future

Those who have children who were born after 1980 will know that the only way to attract a fresh university graduate to be engaged in an office environment is to make it cool and fun. Gone are the days when It solutions and systems can solve great challenges. The Internet has allowed us to work from any station, opening the door for a lot more independence and balance between personal aspirations and business goals.

After the knowledge management and intranet in the 90, the buzz words today are health & fitness, hotel style reception areas, and flexible hours. The Millennial generation is much more tech savvy and eager to explore new ideas. They will be expecting a lot more from their environment.

Google created Googleplex where any employee can have direct access to Larry or Serjey  by bumping into them in the office café. 
Here’s a caption that describes what they say about their offices 

Our corporate headquarters, fondly nicknamed the Googleplex, is located in Mountain View, California. Today it’s one of our many offices around the globe. While our offices are not identical, they tend to share some essential elements. Here are a few things you might see in a Google workspace:

  • Local expressions of each location, from a mural in Buenos Aires to ski gondolas in Zurich, showcasing each office’s region and personality.
  • Bicycles or scooters for efficient travel between meetings; dogs; lava lamps; massage chairs; large inflatable balls.
  • Googlers sharing cubes, yurts and huddle rooms – and very few solo offices.
  • Laptops everywhere – standard issue for mobile coding, email on the go and note-taking.
  • Foosball, pool tables, volleyball courts, assorted video games, pianos, ping pong tables, and gyms that offer yoga and dance classes.
  • Grassroots employee groups for all interests, like meditation, film, wine tasting and salsa dancing.
  • Healthy lunches and dinners for all staff at a variety of cafés.
  • Break rooms packed with a variety of snacks and drinks to keep Googlers going.

So when you are considering how you could increase employee satisfaction or productivity, please note the following:

  • It absolutely does matter which color is painted on the wall and what desk is placed in the room.
  • Light isn’t just light. It can cause headaches and stress. Yet if used efficiently it can stimulate drive and focus.
  • To motivate an employee to produce better results, you need to create an inspiring platform
  • Males and Females are sensitive to different things in the environment and female employees are more concerned about their workplace surroundings than male employees
  • Different organizations need different styles
  • Does your work your space reflect your service value?
  • Is your space welcoming and caring?
March 2, 2011
Designing the workspace

Designing the workspace of the future

Those who have children who were born after 1980 will know that the only way to attract a fresh university graduate to be engaged in an office environment is to make it cool and fun. Gone are the days when It solutions and systems can solve great challenges. The Internet has allowed us to work from any station, opening the door for a lot more independence and balance between personal aspirations and business goals.

After the knowledge management and intranet in the 90, the buzz words today are health & fitness, hotel style reception areas, and flexible hours. The Millennial generation is much more tech savvy and eager to explore new ideas. They will be expecting a lot more from their environment.

Google created Googleplex where any employee can have direct access to Larry or Serjey  by bumping into them in the office café.

Here’s a caption that describes what they say about their offices

Our corporate headquarters, fondly nicknamed the Googleplex, is located in Mountain View, California. Today it’s one of our many offices around the globe. While our offices are not identical, they tend to share some essential elements. Here are a few things you might see in a Google workspace:

  • Local expressions of each location, from a mural in Buenos Aires to ski gondolas in Zurich, showcasing each office’s region and personality.
  • Bicycles or scooters for efficient travel between meetings; dogs; lava lamps; massage chairs; large inflatable balls.
  • Googlers sharing cubes, yurts and huddle rooms – and very few solo offices.
  • Laptops everywhere – standard issue for mobile coding, email on the go and note-taking.
  • Foosball, pool tables, volleyball courts, assorted video games, pianos, ping pong tables, and gyms that offer yoga and dance classes.
  • Grassroots employee groups for all interests, like meditation, film, wine tasting and salsa dancing.
  • Healthy lunches and dinners for all staff at a variety of cafés.
  • Break rooms packed with a variety of snacks and drinks to keep Googlers going.

So when you are considering how you could increase employee satisfaction or productivity, please note the following:

 

  • It absolutely does matter which color is painted on the wall and what desk is placed in the room.
  • Light isn’t just light. It can cause headaches and stress. Yet if used efficiently it can stimulate drive and focus.
  • To motivate an employee to produce better results, you need to create an inspiring platform
  • Males and Females are sensitive to different things in the environment and female employees are more concerned about their workplace surroundings than male employees
  • Different organizations need different styles
  • Does your work your space reflect your service value?
  • Is your space welcoming and caring?

 

Tags : Google workspace design interiors brand business office

By Grace Yacoub

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