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February 1, 2014
COUNTING DOWN TO DESIGN DAYS
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  • Under : Arab World , Art , Design , Exhibitions

COUNTING DOWN TO DESIGN DAYS DUBAI 2014

The region’s first and leading dedicated design fair, Design Days Dubai, returns for its third edition to deliver a diverse, exhibition-quality collection of compelling, highly-collectible modern and contemporary design pieces and installations, alongside a public programme with leading design personalities and industry experts, from 17 – 21 March 2014. In anticipation of this, the organizers have planned a series of initiatives to whet the appetite of art & design aficionados. One such, is the exhibitor spotlight.

When Alexis Ryngaert established his design gallery in Brussels in 2008 he created Victor Hunt as an alter ego – an approach just as intriguing as the works that have given the gallery its strong and distinct voice in the contemporary design/art world. As seen in the work presented at Design Days Dubai since the fair’s inception, the designers represented by Victor Hunt produce bold pieces, often unexpected employing both new technology and new uses of old technology.

Victor Hunt’s website incorporates a series of beautifully filmed and skillfully edited documentaries following the designers represented through the production of specific works. By bringing production alive, showing it as an organic and often unpredictable process, driven by the materials used, the films also provide insight into each designer’s creative approach – and they highlight what Ryngaert, through Victor Hunt, defines as designart: the grey area where craft, architecture, industrial design, sculpture and other artistic disciplines meet.

Below are three such videos taken from the website. Enjoy!

 

By: Zaman
01-02-2014
Arab world, Art, Design, Exhibitions

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COUNTING DOWN TO DESIGN DAYS DUBAI 2014

The region’s first and leading dedicated design fair, Design Days Dubai, returns for its third edition to deliver a diverse, exhibition-quality collection of compelling, highly-collectible modern and contemporary design pieces and installations, alongside a public programme with leading design personalities and industry experts, from 17 – 21 March 2014. In anticipation of this, the organizers have planned a series of initiatives to whet the appetite of art & design aficionados. One such, is the exhibitor spotlight.

When Alexis Ryngaert established his design gallery in Brussels in 2008 he created Victor Hunt as an alter ego – an approach just as intriguing as the works that have given the gallery its strong and distinct voice in the contemporary design/art world. As seen in the work presented at Design Days Dubai since the fair’s inception, the designers represented by Victor Hunt produce bold pieces, often unexpected employing both new technology and new uses of old technology.

Victor Hunt’s website incorporates a series of beautifully filmed and skillfully edited documentaries following the designers represented through the production of specific works. By bringing production alive, showing it as an organic and often unpredictable process, driven by the materials used, the films also provide insight into each designer’s creative approach – and they highlight what Ryngaert, through Victor Hunt, defines as designart: the grey area where craft, architecture, industrial design, sculpture and other artistic disciplines meet.

Below are three such videos taken from the website. Enjoy!

 

Full list of Design Days Dubai 2014 exhibitors can be viewed here.


January 8, 2014
CROWDSOURCED STORYTELLING THROUGH
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  • Under : Arab World , Brands , Culture , Event , Exhibitions

CROWDSOURCED STORYTELLING THROUGH #MYDUBAI

A few days ago Sheikh Hamdan bin Mohammed Crown Prince of Dubai launched an initiative to write the world’s first autobiography of a city through social media. Playing on the popularity of hashtags as seen in 2013, the initiative aims to tell the story of modern day Dubai through the eyes of its nationals and foreign residents that have come to call this city home.

Set to run for 12months, participants are invited to contribute their photos or short videos via Instagram, Facebook and Twitter by using the hashtag #MyDubai. By doing this they will be able to introduce the unique values and culture of the Emirate to the world through social media, which has become one of the most important channels to tell a story, the world over.

In past posts we’ve spoken about the power of imagery and presented various contexts by way of sharing some of the client projects we’ve worked on. In 2011 Zaman worked with the Al Ain City Municipality to conceptualize and manage the inaugural Al Ain Photographia Award. Although this was a contest with rewards for participation provided by sponsors, the spirit of the campaign was the same as that of #MyDubai; showcase Al Ain through the eyes of its residents.

“In the fabric of Dubai there are more than 2.1 million stories – the individual lives and experiences of all those who call Dubai home. A city’s story is created by its people and as we look towards a prosperous future, it’s time to join together and show the world how 2.1 million people can create one remarkable story. Together we will create the world’s first autobiography of a city.” Sheikh Hamdan bin Mohammed

Crowdsourced storytelling – this is a powerful aspect of the campaign. In past posts we have referred to the fundamentals of storytelling which include authenticity, honesty, consistentency. We’ve also discussed fairly extensively destination branding and how the most successful campaigns conducted by countries or cities are those that have a 100% buy-in from the local residents, who in turn become almost brand ambassadors championing key narratives to entice would-be visitors.

According to reports from the Dubai’s Department of  Tourism & Commerce, parallel to this a number of activities and events related to the hashtag will be launched throughout the year. Likewise, a specialised team will work on the project, curating people’s contributions for use across different media platforms, for example at international exhibitions and to inspire art installations, films and books.

Although its only been a couple days since launching this sounds like the makings of an interesting case study at the end of 2014 on the creative ways that destination branding can leverage social media to be more engaging. Best wishes to all participants of of #MyDubai!


December 4, 2013
The Start Of Something
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  • Under : Arab World , Brand Stationary , Branded Environments , Brands , Design

The Start Of Something Very Big

etisalat-01

Having worked with so many different brands in the region throughout the past 18 years we have enjoyed a lot of proud moments. Some, however, naturally stand out over others. Back in 1998 we embarked on what was at the time one of the most significant branding projects in the region.

Zaman was approached by the then ‘Emirates Telecommunications Corporation’ to join the process of evolving them into a customer facing service company with the capacity to grow internationally.  At the time very little was known locally about branding beyond its delivery of a new logo. So patience and the sharing of our knowledge were essential at every stage.

The Etisalat brand was of particular National importance as it was the only brand that was omnipresent in all Emirates as the sole provider of its service.  Everyone in the UAE had to deal with them so this project would touch everyone at home and at work.

The challenge was very much to change the perception inside the company and across the UAE that this government institution was radically changing for the good of its customers.

To achieve this Zaman created a brand and launch platform that was very personal to the audience and related closely to them as individuals.

We switched the official name to the ‘street’ reference everyone used, Etisalat. We created a new logo mark intended to represent a human form and radiating sound waves of communication breaking from within its own boundaries. The dominant green spoke of a balance, security and growth.

The brand mark was based on a strong and detailed visual identity system that was applied to all the collateral’s – stationery, forms, bills, receipts – and communications tools – brochures, flyers, adverts, posters, signage etc.  A comprehensive visual guidelines manual was provided so the brand managers could keep control of the brand’s development through the 100’s of channels and contact points they had to manifest the change.

Redirecting the mind set of the people within the organization was critical to delivering an authentic change to the customer experience. To support this we commissioned a photo shoot, which captured the unseen human face of the organization – people working with and for people. We shared it across the whole organization just prior to launch through a brand book, a presentation, and an intranet and poster campaign.  Everyone in the organization got new business cards delivered in a personalized cardholder on the day of the launch.

etisalat-02

For the public launch we created animated illustrations that communicated positive yet ‘soft’ messages to customers rather than harsh over ambitious corporate messages. The logo was launched locally with huge, first of their kind, building banners installed on each of Etisalat’s head office buildings in each Emirate and unfurled on the day. A new day.

The Etisalat project of 98 / 99 was a truly a milestone project both for Zaman ad for the UAE. It was followed by a huge wave of re-branding and new brand development across the UAE as the modern commercial age of swept through the UAE’s local businesses at full speed. Etisalat’s change was a true precursor to the incredible developments that were to happen over the next 10 years.

For Zaman, the successful launch of the project lead to Omantel and Qtel branding projects, as well as a host of projects with local companies. Some huge and some start up and from a broad spectrum of industries, all these companies recognized they had to respond to the huge change in the needs of the market place for organizations driven by their brands. They had to become brands.

etisalat-03


November 2, 2013
THE DUBAI GRAPHIC ENCYCLOPEDIA
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  • Under : Arab World , Design , Offbeat

THE DUBAI GRAPHIC ENCYCLOPEDIA VOL. 1

To consider compiling an encyclopedia (of any kind) in post-Wikipedia times is an exercise in emotional withdrawal. But this did not deter these creatives. Designed over a year ago by Dubai-based curatorial practice Brusselsprout, the first edition of the first of its kind Dubai Graphic and Visual Encyclopedia presents a reality that acts as a counterpoint to all the excess of attempts to decipher and understand Dubai.

With the aim of organizing scanning devices for the entire physical reality and processing information in much the same way as the early explorers did in order to reach unknown lands in what is now referred to as the United Arab Emirates, the encyclopedia will be updated periodically so as to provide an authentic (temporal) guide and a database for Dubai and its times. Source


September 24, 2013
Zaman’s Radar (Busier than DXB Airport !)
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  • Under : Arab World , Art , Brands , Design , Exhibitions , Illustration , Typography

Zaman’s Radar (Busier than DXB Airport !)

We have scratched beneath the surface and uncovered a wealth of the team’s creative influences. Here are some of recent treasures.

“Tableau” photographs have been created since the beginning of photography. However, we find Metz+Racine props cleverly staged and witty. The sets evoke the essence of craft and their constructed scenes remind us of the cubists painters. Their stylized use of colors and pure geometrical forms create elaborate architectural sets with wonderland aesthetics.

We love the assortment of balloons and the Winter Olympic flags that Andrew B Myers created. His top down view on objects staged against simple color backgrounds remind us of the pop colors of the 70s and 80s.

Christine Gustafsson and Nicolas Lydeen have embarked on a unique artistic journey. AGONISTParfums are presented in handcrafted glass created in collaboration with glass artist Asa Jungnelius. Every detail is exclusively developed with regard to nature and raw material. ISIS for instance is bottled in a glass sculpture that had tension inside which made it crack and break during the installation to express the bud bursting in spring. Wait until they discover the individuality of Oud.

As the season for festivals is about to start in Dubai, we were wondering if there is room for a holistic event like the DUMBO festival in New York. DUMBO is only for three days in September. However, its impact is felt for the whole year as the participants who win the hearts of the public get to stay and are offered free space. In its 2nd year of practice they received more than 200,000 visitors and got emerging artists to exhibit side by side with established professionals. This year they are aiming for more. The objective: “the best free contemporary art experience for all ages for years to come”. Now there’s a challenge.

Pascal Zoghbi is one of only a few designers working in the relatively new discipline of contemporary Arabic typography. Having studied extensively in Europe, Zoghbi returned to his hometown of Beirut in Lebanon to found 29letters. His work involves creating new Arabic typefaces, corporate identities and print publications. Understanding the structure of traditional calligraphic styles is important to contemporary Arabic typeface design, and Zoghbi’s objective is to create a balance between the old and the new.

Last but by no means least for this blog The Oh my God Exhibition takes a geometric look at character design. In ancient Greece they had something better than superheroes; they had gods, each with their own powers, weaknesses, backstory and followers. Each one a brand. Presenting them in this contemporary form could induce new interest amongst a young audience.


September 8, 2013
PUTTING THE SPOTLIGHT ON BRAND
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  • Under : Arab World , Brands

PUTTING THE SPOTLIGHT ON BRAND AUTHENTICITY

In 2011 Zaman launched 100 Most Authentic Arab Brands (100aab), a unique brand index aimed at gathering insightful public opinion on how Middle Eastern brands deliver on promises that they make to target audiences. The initial interest in this campaign by both media & the public was a clear sign for us that the mission of 100aab definitely struck a chord.

The context of the world today is that as consumers we are inundated with so many brand choices. In many cities across the Middle East region brand billboards are adding their colourful mark to the skylines of emerging markets. In our work as brand strategy consultants for the past 17yrs we have seen a variety of brands evolve and go on to achieve success and recognition both locally and internationally.

As we continue to gear up for a followup edition of 100aab, we have created the Authentic Arab Brands blog. The primary function of this blog to provide a dedicated space where we will explore deeper the tenets of authenticity and branding, drawing references from case studies or trends in international markets, as well as applying the context of Arab culture.

We look forward to your comments and contributions.


August 12, 2013
TEDTALK – SHEIKHA AL MAYASSA
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  • Under : Arab World , Culture

TEDTALK – SHEIKHA AL MAYASSA ON GLOBLAZING THE LOCAL

On a mission to establish Qatar as the Middle East’s foremost destination for the arts and culture, today’s post is a TED talk delivered by Sheikha Al Mayassa – a patron of Qatari artists, storytellers and filmmakers. As chairperson of the Qatar Museums Authority (QMA), Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al-Thani uses the rich history of her country to drive education and cross-cultural interaction today.

The QMA’s flagship project is the Museum of Islamic Art, an institution built to serve as the world’s center for education and information on art in the Muslim world. According to H.E. Sheikha Al Mayassa’s vision, the museum will not only preserve and document the vast diversity of Islamic art, but also provide a welcoming place for the international community to learn more about an often-oversimplified culture.

Enjoy!


August 7, 2013
Eid Mubarak!
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  • Under : Arab World , Design

EID MUBARAK!


July 31, 2013
ARABIC TYPOGRAPHY
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  • Under : Arab World , Typography

ARABIC TYPOGRAPHY AROUND THE WORLD

A couple of weeks ago we discovered an interesting crowdsourcing initiative via one of our bookmarked tumblrs All Things Arabic: a mass callout to catalogue Arabic typography from all around the world in the form of street art, signage, media, fashion, etc.

Followers of our blog & the projects we feature on our website will quickly realize that the spirit of this initiative is quite similar to the theme of our 2013 calendar, which explores both Arabic proverbs & typography (see previous post).

This crowdsourcing initiative is currently being run via Instagram. Below are a few screenshots we’ve taken of some of the submissions from design & type aficionados across the world.

Be inspired & get involved!


June 23, 2013
SENSO ISSUE 13, BREWED
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  • Under : Arab World , Case Study , Design

SENSO ISSUE 13, BREWED FROM AN ARABIC COFFEE CUP

It all began with a cup of coffee – or rather the Arabic coffee cup.

A couple of days ago we published a post on the latest edition of our signature branding and design newsletter Senso – you can read the full post here. Followers of our work either here on our blog, our Facebook page or our website will know that our newsletter, much like our calendar, functions like a canvas for us to continually explore elements of design from the Arab world.

Every issue of Senso is preceded by weeks, sometimes months of ideation and research within the team as we look for a central theme to determine the creative direction. Sometimes our inspiration comes from one of the client projects featured in that issue – for example the Issue 12 cover was a play on the camera lens as inspired by the Al Ain Photographia Award campaign we did for Al Ain City Municipality – previous post here.

The artwork for this 13th issue puts the spotlight on the intricate patterns that usually adorn the cups used to serve coffee in many local café houses in this part the world.

Much like their glass tea cups counterparts, these little ceramic cups can vary in colour & the detailing in the patterns around the rim edge of each set. So we evolved this further and created an Islamic pattern style which can be seen in the architecture of souqs & mosques. The injection of geometrical shapes, namely the triangle, became a graphic device for the layout of text and images for each article.

Ofcourse, the bi-product of all this is that we have a selection of covers that never made the cut! We’ve shared a few of these via our Scribd profile. :)

Subscribe to our newsletter via our website here to receive our next Senso or send an email to info@zaman.ae.


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Happy New Year everyone! We wish this year brings Happy New Year everyone! We wish this year brings for you lots of joy, happiness, good health and indeed wealth. ❤️
The brochure imagery juxtaposed the old and the ne The brochure imagery juxtaposed the old and the new in line with the destination.
قدم كتيب الصور الماضي العريق والحاضر الحديث جنباً إلى جنب بصورة تتناسب مع طبيعة هذه الوجهة الفريدة.

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Life at the Water's Edge was the tagline we create Life at the Water's Edge was the tagline we created to start the Al Seef story. 
مثلت الحياة على حافة الماء الشعار الذي قمنا بتصميمه لبدء قصة السيف.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
We crafted a complete brand story that wove the de We crafted a complete brand story that wove the destination's past and the future together to tell an evocative tale.  Using lots of atmospheric images and effects mixed with clear information graphics and detailed maps got the brand and business balance just right. 
قمنا بتصميم قصة علامة تجارية كاملة نسجت ماضي الوجهة ومستقبلها معًا، لتقديم قصة مثيرة.
حقق استخدام الصور والتأثيرات الرائعة الممزوجة برسومات المعلومات الواضحة والخرائط المفصلة توازناً رائعاً بين العلامة التجارية والأعمال.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
Al Seef is the most charming destination. An exact Al Seef is the most charming destination. An exacting recreation of an original souk it takes us back to the days when pearls where Dubai's currency and life was very, very simple. 
ممشى السيف.. الوجهة الأكثر سحراً وجمالاً. متعة حقيقية لسوق عريق يأخذنا إلى الأيام التي كان فيها اللؤلؤ هو العملة المتداولة في دبي، عندما كانت الحياة قمة في البساطة.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
To engage partners in the days before the current To engage partners in the days before the current brand mark was agreed, Zaman design the leasing sales pack. 
لإعطاء الشركاء نبذة عن الأيام التي سبقت الموافقة على العلامة التجارية الحالية، قامت زمن بتصميم حزمة مبيعات التأجير.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
A sliver of life along the water's edge. Al Seef t A sliver of life along the water's edge. Al Seef takes us back to the days when the Creek was the bustling lifeline of Dubai. 
قطعة صغيرة من الحياة على طول حافة الماء. ينقلنا ممشى السيف إلى الأيام التي كان فيها الخور شريان الحياة الزاخر في دبي.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design #alseed #dubai #mydubai #olddubai #arabiccalligraphy #photography
A walk through Dubai Design Week 2019 is a dynamic A walk through Dubai Design Week 2019 is a dynamic installation that explores the domains of interactive surfaces with a sculptural quality.
تمنحك جولة في أسبوع دبي للتصميم 2019 منصة ديناميكية لاكتشاف نطاقات الأسطح التفاعلية المنحوتة بجودة فريدة.

Photo by Creative Director  @dejanadeyana 
#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design #designweek2019 #d3
Dubai Design Week 2019 is an ideal destination for Dubai Design Week 2019 is an ideal destination for emerging design professionals and everyone curious about the local design.
يمثل أسبوع دبي للتصميم 2019 وجهة مثالية لمحترفي التصميم الناشئين وجميع المهتمين بالتصميم المحلي.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design #designweek2019
At Dubai Design Week 2019 there was much to inspir At Dubai Design Week 2019 there was much to inspire no more so that the light that responds to happiness.Pearl Wave by @preciosalighting is made from more than 700 handmade spheres. But that's not the real magic. This playful chandelier reacts to the sounds generated by its environment by creating different light effects.
في أسبوع دبي للتصميم 2019، لم يكن هنالك شيء أكثرُ إلهاماً من الأضواء النابضة بالسعادة.
تتكون Pearl Wave من Preciosa Lighting من أكثر من 700 كرة مصنوعة يدوياً. إلا أن السحر الحقيقي ليس هنا. تتفاعل هذه الثريا المرحة مع الأصوات الناتجة عن بيئتها عبر إصدار تأثيرات ضوئية متعددة.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design #designweek #d3 #dubai #mydubai #dubaidesignweek
The UAE flag tells a story.  قصة العلم ا The UAE flag tells a story. 
قصة العلم الإماراتي.
Its four colours - green, white, black, and red - together stand for Arabian unity.
تمثل ألوان العلم الإماراتي مجتمعةً - الأخضر، الأبيض، الأسود، والأحمر - الوحدة العربية.
Green refers to goodness and agriculture, abundant throughout the country.
يشير اللون الأخضر إلى الخير والزراعة، وهي متوفر بكثرة في جميع أنحاء البلاد.
White refers to peace.
يشير اللون الأبيض إلى السلام.
Black refers to courage and power.
يشير اللون الأسود إلى الشجاعة والقوة.
Red refers to power and sovereignty.
يشير اللون الأحمر إلى القوة والسيادة.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design
Congratulations to the UAE, its residents, and cit Congratulations to the UAE, its residents, and citizens, on this 48th National Day. 
أسمى آيات التهاني لدولة الإمارات العربية المتحدة، مواطنيها ومقيميها، بمناسبة اليوم الوطني الثامن والأربعين.

#Zaman #Zamanagency #ZamanBranding #AgencyLife #Dubai #UAE #DubaiAgency #Brandingagency #Creative #Brand #Design #uae #uaenationalday #uaelife
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