Azal is a multi-brand jewellery and watch concept outlet from Al Tayer Group. Zaman worked with the Group on all of their home brands including Ounass, Azal, Azza Fahmi and supported the launches of various international brands Bulgari, Kenzo, Jaguar, and Maserati.

Zaman created the complete identity for the Azal brand. The name Azal means Eternity so its identity was inspired by clean modern lines and conceived to evoke the classicism of the objects to be sold at all outlets. We designed the outlet interiors to carry timeless jewellery by creating a minimalistic presentation and using wooden busts to best showcase the jewellery. White stone floors worked as a perfect backdrop for sleek wenge wood and lighting was designed to highlight masterpieces.

We designed the collaterals, theme for an in-store launch event and advertising; for which we used the compositions of the collections always reflecting the mechanism of a watch. Each composition was seasonal.