– revolution of the logo designers

“If you have been sent here, then I need your help” –  This was the message seen at the bottom of the screen by our colleague Nenita as she was navigating her way around a website discovered from a forwarded link she’d received. Intrigued, naturally, she read on.

It seems there’s a revolution happening right under our creative noses and we were none the wiser. The concept behind website is so simple and so apt that it leaves us wondering “why hasn’t anyone thought of this before?” They already have. See

“AntiSpec”, a short form for Anti-Speculative, is a campaign or rather movement of communication designers across the world; freelancers, consultants, agencies that are fed up of pouring resources, time and effort to compete against invisible competitors for speculative work.

Speculative work, which is basically any job for which the client expects to see examples or a finished product before agreeing to pay a fee, has long been a practice of the creative communications space. Making this one of the few industries were clients get to ‘try before buying’ at a cost that is only credited to the individuals trying their hardest to win the client contract.

Many professionals see the spec-work process as a threat to the design industry itself with many predicting the inevitable ‘commoditization’ of design brought on by globalization, more ‘cost effective’ design software and a bevy of designers, and would-be designers willing to work for free.

The AntiSpec community calls out corporate clients that use sites such as 99designs, Crowdspring and Mycroburst to crowdsource logo design work usually from a database of hundreds, if not thousands, of designers across the globe, offering zero compensation if you don’t bag the job.  At the time of writing this post has just posted an article calling out Huffington Post which launched a crowdsourcing logo design contest for its ‘Political Coverage’ column a few months ago. If the opening paragraph of the Forbes article is anything to go by (see below) then it’s safe to say that Huffington Post has just riled up the creatives fraternity. You can read the full article here.

What are your thoughts?

via the logo factory