Empowered by the confidence and globalization of the Middle East, regional investors challenged Zaman to create a hotel brand that reflects the values and spirit of the region.

Targeting Arabs but located around the world, Zaman called on the traditions of hospitality and the heritage of aromatic perfumes to create a unique and poignant offer.

The Spirit of the East

We have designed and fabricated evocative exhibition stands, a brand awareness brochure, advertising and other collateral in order to attract,inform and influence the investment community, a high quality management team and public and private sector development partners.

The initial US$500 fund found investors within days and with Kempinski as partners they already have plans for 7 properties across MENA.

Shaza Hotels is a strong modern brand, elegant and stylish but with a clear sense of practicality. During the development stage Zaman have created a thorough brand story, the name, logo mark and identity design.