Zaman played a key role in supporting QNB’s makeover – including creating the dynamic visual image that communicates its new approach to business and coordinating the new identity launch and implementation process.
Prosperity, community, growth and focus are the cornerstones of QNB’s future. Its new logo communicates how these elements interact to ensure its success. Converging arrows represent its focused energy, elevating all those who aspire to go forward’ and realize their potential growth and focus are the cornerstones of QNB’s future.
Its new logo communicates how these elements interact to ensure its success. Converging arrows represent its focused energy, elevating all those who aspire to ‘go forward’ and realize their potential.
A dark blue color dominates the new corporate image – underscoring QNB’s attributes of power and strength and its trustworthy nature. A vibrant red individual is rising enthusiastically from the centre, poised with arms outstretched, symbolically embracing the future.
Launching a new identity is a massive undertaking that demands ongoing attention and integration. While plans to replace external signage and general stationery products were well underway prior to the announcement, a ‘phasing-in’ process is critical with such a massive undertaking when it involves 34 branches spread across the country.
For QNB, external alterations were a key priority. Since the launch, activity has been focused on re-designing all its printed collateral to reflect its new image and vision.
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