| | | OUR NEWS - IRIS | | The Shape of Buildings to Come | | | | Building a new brand, The other more daunting challenge was to differentiate the Iris brand and its products from
a landscape cluttered with competition. Zaman took Iris through a communication demonstration exercise in view
of what they wanted to achieve by launching themselves as a brand in Dubai. It was clear that certain fundamental
ideas had to be expressed even as the Iris identity was being rethought, so the creative process of refining their
logo was also very much one of rational selection. | | |
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