 | | | PRESS RELEASE - ZAMAN MODERN EAST | | Type Fusion Art Exhibition Heralds Modern East | | | | | An exhibition of Arabic/English Type Fusion which opened in Courtyard 69 of Bur Dubai's Historic Bastakiya today,heralded the launch of Modern East. | Initiated by Dubai based branding consultancy Zaman, Modern East is a platform aimed at involving individuals
or groups of people in research and discussion of the various dimensions of Eastern culture with the purpose of
incorporating them in modern life. The vision of Modern East is to inspire positive changes in business
concepts and social behaviour in theregion or abroad and, eventually, improve the way people live and
do business. | | | |
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| | | OUR NEWS - AL BASTAKIYA | | Future Origins | | | | Ultimately the goal would be to revive a still sleepy area so that it stands as a vibrant independent neighbourhood
calling on the best in traditional and contemporary artistic and cultural influences – a place where people from all
over the world could sit in the majlis of a beautifully conserved windtower building sipping tea, while discussing
their perceptions of an innovative new media art installation they have just experienced. | | | |
| | | OUR NEWS - THE C COLLECTION | | Consummately Chic Travel for Connoisseurs | | | | An exclusive partnership for 50 discerning individuals, The C Collection was an unparalleled proposition.
Not only did it offer a portfolio 18 contemporary elegant residences in world class cities,each with an element
of edge and surprise, but bespoke luxury care touching every detail of travel and financial security with direct
equity in the portfolio. Values like luxury and exclusivity were patent. The challenge was to express them
with supreme sophistication. | | | |
| | | OUR NEWS - IRIS | | The Shape of Buildings to Come | | | | Building a new brand, The other more daunting challenge was to differentiate the Iris brand and its products from
a landscape cluttered with competition. Zaman took Iris through a communication demonstration exercise in view
of what they wanted to achieve by launching themselves as a brand in Dubai. It was clear that certain fundamental
ideas had to be expressed even as the Iris identity was being rethought, so the creative process of refining their
logo was also very much one of rational selection. | | | |
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