Zaman devised a vibrant color palette that would contrast with the backdrop of the neighbourhood’s muted desert sand-colored architecture, merging modern design with a treasured past.

Zaman helped animate the soul of Dubai among residents and tourists by establishing AlBastikiya as a hub for the arts. Bringing a link to the past to life.

Zaman worked closely with the client to mastermind and implement a vibrant recreational concept that heightened awareness and effectively merged with the natural beauty of the site to attract residents and tourists, elevating the site from a local neighbourhood to an international tourist attraction.

Through the institution of curatorial programs, merchandising activities, zoning development and information centres the site was transformed into an artistic hub and a ‘living link to the past’ featuring a mix of art venues and galleries, boutique hotels, specialty shops and restaurants.

Getting the Media on Board

Zaman designed and produced press kit materials distributed during the media launch, which included a specially designed folder, a series of postcards, a CD and slip case, and a branded note pad.

Integrating the Look

The stationery suite reflects the fresh, vibrant contemporary aspect of the brand. Corporate folders were printed on recycled brown corrugate stock to evoke the traditional image.  

Corporate Merchandising 

To help promote the new tourist destination a series of branded gift items were launched. These included attractive postcard sets carefully packaged to communicate the brand essence blending the old and new.